Note: The job is a remote job and is open to candidates in USA. Paula’s Choice Skincare is a global skincare leader founded in 1995, empowering individuals to define beauty through science-backed products. The Manager of Social Media Strategy & Community will lead the development of an effective content strategy, enhance social platform engagement, and ensure alignment with brand objectives.
Responsibilities
- Lead the execution of a content strategy that is highly effective, rooted in brand objectives, and supports 360 campaigns. Success is measured by the strategy's alignment with brand goals and its impact on the growth of reach, engagement, and audience on social platforms
- Collaborate with the Social Media team to plan and execute content-first social campaigns. Success involves building brand awareness, supporting product launches, and capitalizing on key cultural moments, with a focus on both storytelling and commerce-driven content
- Ideate, evaluate and create content concepts, ensuring alignment with overall marketing strategies. Success is achieved through the production of high-quality in-house social content, including videos and photography, and the effective utilization of tactics such as paid boosting and livestreams to expand content reach
- Stay up to date with industry trends and competitor activities to identify new opportunities and continually improve the brand's digital presence
- Collaborate with cross-functional teams to ensure the integration of social initiatives with other marketing and brand initiatives
- Manage and analyze social media and digital performance metrics, providing regular reports and recommendations for optimization
- Work closely with creators and external creative partners as needed to execute content
- Monitor and manage the brand's online reputation and respond to any social media or digital inquiries or concerns in a timely and professional manner
- Stay informed of changes and updates to social media algorithms and adjust strategies accordingly
- Continuously seek out innovative and creative ideas to enhance the brand's digital and social presence and drive engagement
- Ensure all content and campaigns adhere to brand guidelines and meet legal and regulatory requirements
Skills
- 3-5 years of work experience in social media, marketing, content. Beauty experience a plus
- Content Strategy Leadership: Proven success in executing content strategies aligned with brand goals
- Social Media Expertise: Hands-on experience driving growth on social platforms with a focus on content-first strategies. Working knowledge of major platforms and an eye on emerging ones
- Self-starter who can articulate big ideas and exciting trends. Strong eye for viral content
- Current with pop culture, entertainment news and industry trends
- Collaborative Teamwork: Track record of effective collaboration with cross-functional teams for seamless content integration
- Content Creation: Demonstrated ability to drive high-quality content creation, including video and photography production
- Analytical Optimization: Proven skills in setting goals, tracking performance, and optimizing content based on analytics
- Communication Leadership: Strong communication skills, providing thought influence on social media best practices
- On-Camera Talent: Previous experience as on-camera talent and sourcing additional talent for effective representation in social content a plus
Benefits
- Generous paid time off, including time off to volunteer
- Learning and development resources to support personal and professional growth
- Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
- Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
- Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
- Did we mention we’re a dog-friendly office?
- This position is also eligible for participation in the company discretionary bonus plan.
Company Overview