Note: The job is a remote job and is open to candidates in USA. GitLab is the intelligent orchestration platform for DevSecOps, enabling organizations to increase developer productivity and improve operational efficiency. They are seeking a detail-oriented Lead Social Media Manager to manage content calendars, drive employee advocacy programs, and create engaging content for developer audiences while coordinating with technical teams.
Responsibilities
- Create, maintain, and execute comprehensive social media content calendars across all platforms
- Coordinate content scheduling and publishing using Sprout Social
- Ensure consistent posting cadence and optimal timing for our audiences
- Plan content themes around developer events, product releases, and industry trends
- Manage content approval workflows and deadlines
- Develop technical content that resonates with software developers, engineers, and technical decision-makers
- Create tutorials, code snippets, technical tips, and developer-focused educational content
- Work with the Developer Advocacy team to translate complex technical concepts into engaging social media formats
- Collaborate with engineering teams to highlight technical innovations and features
- Manage daily social media activities across LinkedIn, Twitter/X, Instagram and YouTube
- Monitor developer communities and engage in relevant conversations
- Optimize posting times and content formats based on developer audience behavior
- Track and analyze content performance with focus on developer engagement metrics
- Prepare weekly and monthly performance reports
- Identify high-performing content types and optimize future posts
- Measure employee advocacy program effectiveness
- Develop and execute team member advocacy programs to amplify GitLab's brand through employee voices
- Create ready-to-share content for team members across all levels
- Manage social media presence for GitLab's executive suite, including content creation and coordination
- Draft platform-specific posts for C-suite executives across major announcements, product launches, and thought leadership opportunities
- Coordinate executive amplification strategies for key company initiatives
- Train and support team members on social media best practices and brand guidelines
Skills
- 8+ years of social media marketing experience in a B2B SaaS or Software company
- Experience creating content for technical or developer audiences
- Proven experience with social media management tools, specifically Sprout Social
- Track record of managing content calendars and meeting publishing deadlines
- Proficiency in Sprout Social for content scheduling, monitoring, and reporting
- Basic understanding of developer tools, programming concepts, and technical terminology
- Familiarity with graphic design tools (Canva, Figma, or Adobe Creative Suite)
- Excellent written communication with ability to adapt tone for developer audiences
- Strong organizational and project management skills
- Attention to detail and ability to manage multiple deadlines
- Collaborative mindset and experience working with technical teams
- Self-motivated with ability to work independently
Benefits
- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave
Company Overview
GitLab is a web-based Git repository manager that offers a variety of features for software development teams. It was founded in 2014, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is http://about.gitlab.com.