Note: The job is a remote job and is open to candidates in USA. Apptegy is a company dedicated to transforming how schools communicate and shape the future of education. As the Head of GTM Analytics, you will define and establish the GTM Analytics function, providing insights and analytical frameworks that guide the Sales, Marketing, and Client Success teams in their strategies.
Responsibilities
- Lead diagnostic analytics across the full GTM funnel — segmentation, ICP refinement, pipeline conversion, win/loss, and cohort analysis — proactively surfacing trends, risks, and inflection points before they become problems, and always bringing a point of view on what to do next
- Own the analytical inputs to executive reporting — the data, diagnostics, and narratives that power ELT reviews, QBRs, and Board reporting — ensuring leadership always has a clear, accurate picture of GTM performance and risk
- Define the vision and roadmap for how AI augments and accelerates the GTM Analytics function — from applying LLMs to unstructured data sources, to building AI-assisted analytical workflows that expand what's analytically possible, not just what's faster
- Build and maintain a suite of predictive models and data products — including propensity to buy, churn risk, expansion likelihood, forecast accuracy, and account and territory scoring — that help GTM teams prioritize and act with confidence
- Partner with Sales, Marketing, and Client Success leadership to develop analytical frameworks that inform territory design, quota setting, headcount allocation, and GTM strategy
- Design and oversee GTM experimentation — test design and measurement frameworks for sales motions, campaigns, and retention initiatives — to drive evidence-based decision-making across the revenue org
- Design and maintain a core reporting suite in Tableau covering executive, operational, and self-service analytics that give every level of the business a trusted, single view of GTM performance
- Own and evolve the core GTM metrics framework — defining what we measure, ensuring consistent definitions, and governing change over time — and act as the primary analytical requirements owner for the Data team, translating GTM business needs into clear data requests and partnering on prioritization and governance
- Define the vision and operating model for the GTM Analytics function, including hiring, developing, and leading a team of analysts as the business scales
Skills
- 7+ years of experience in GTM analytics, revenue operations, or a closely related analytical role — with demonstrated impact on GTM strategy, not just reporting delivery
- Deep expertise in SaaS revenue metrics — ARR, NRR, pipeline velocity, close rates, churn, CAC, LTV — and the analytical instincts to build rigorous, defensible models and narratives around them
- Proven experience working in environments where data is incomplete, definitions are contested, or infrastructure is still maturing — and the judgment to produce credible, actionable insights anyway
- Proven experience building predictive models and analytical data products that drive GTM decisions — propensity, churn risk, territory scoring, and forecasting applications
- Practically AI enabled - you use AI tools as a genuine part of how you work, applying LLMs and AI-assisted workflows to expand what is analytically possible. You have the judgement to validate outputs and know the difference between a clean looking answer and a correct one
- Strong command of SQL and Tableau; comfortable working directly with Snowflake data environments; familiarity with common GTM data models including Salesforce and HubSpot
- A natural communicator who can translate complex analysis into clear, concise narratives for senior leadership — someone who brings a point of view, not just a chart
- Demonstrated ability to hire, develop, and lead analytical talent; experience building or scaling a function from an early stage is a strong plus
Benefits
- Comprehensive medical, dental, vision, and life insurance coverage
- Retirement 401(k) with employer match
- Health Savings Accounts (HSA) and Flexible Spending Accounts (FSAs)
- Mental Health Reimbursement
- Unlimited paid time off, including seasonal (December) company-wide time off
- Paid parental and medical leave
- Private medical insurance for you and your dependents
- Life insurance
- 15 days Aguinaldo
- Vales de Despensa
- Fondo de Ahorro
- Caja de Ahorro
- Flexible paid time off policy
- Paid travel to/from Little Rock, Arkansas for Onboarding.
Company Overview
Company H1B Sponsorship