Note: The job is a remote job and is open to candidates in USA. Foundation Partners is dedicated to building a trusted health brand and is seeking a Head of Brand Marketing to lead their efforts. The role involves overseeing brand strategy, managing campaigns, and developing influencer relationships, with a strong focus on the US market.
Responsibilities
- Brand strategy and positioning across the US market (primary) and international (secondary)
- A TV-focused upper funnel brand campaign extending to YouTube and connected video
- The full influencer and KOL function — nano through celebrity, wellness through clinical/HCP
- Earned media, PR and journalist relationships across health, wellness and consumer lifestyle
- Organic social strategy with a clear point of view on where the brand belongs
- Strategic partnerships and conference programme with measurable ROI
- The brand marketing budget — built, defended and adapted under pressure
Skills
- 8–14 years in brand marketing, at least 3 in a senior leadership role
- DTC or consumer health/wellness background is strongly preferred
- US market expertise is non-negotiable
- You set strategy and execute it personally
- You're as comfortable pulling a data report as giving creative direction
- You've inherited teams before and made them better
- You know how to build influencer programmes that perform beyond last-click
- You have existing media relationships you can activate from day one
- Startup or scale-up experience is a strong plus
- In a capital-efficient environment, prioritisation matters as much as creativity
Company Overview
90% of startups fail. We give you the best shot at being in the 10%. We accelerate business performance through leadership, talent and culture. It was founded in undefined, and is headquartered in London, US, with a workforce of 11-50 employees. Its website is https://www.foundationpartners.co.uk/.