Note: The job is a remote job and is open to candidates in USA. Continued is a leader in EdTech, dedicated to empowering professionals and enhancing careers. They are seeking a Growth Marketing & Technology Senior Manager to lead the marketing tech stack integration, optimize the growth funnel, and develop innovative acquisition strategies.
Responsibilities
- Lead the audience segment buildout within our licensed platform: collaborate with our data team to manage audience traits, event taxonomy, identity resolution rules, and apply integration architecture with ESP’s and downstream channels
- Own the email marketing program end-to-end: campaign strategy, segmentation, automation flows, A/B testing cadence, and performance reporting
- Establish and enforce data hygiene standards, CAN-SPAM and other compliance protocols, and unsubscribe/suppression management across sends and mailings
- Collaborate with the data team to maintain a subscriber data governance framework: aid in defining what we collect, how we store it, and how it flows across the stack
- Partner with the data team to align CDP data structures to the broader data roadmap and migration project
- Drive a cohesive omni-channel strategy by aligning direct mail logistics with digital campaigns to ensure consistent audience targeting, personalization, and suppression
- Lead AI automation adoption across email and direct mail: deploy AI tools for, send-time optimization, predictive segmentation, A-b testing and performance analytics
- Manage reporting dashboards that connect marketing channels for engagement to renewal rates, and revenue contribution
- Evaluate and recommend additional MarTech tooling to support channel expansion and automation maturity
- Serve as the internal subject matter expert on email and related CDP capabilities
- Managerial responsibilities of one or more team members
Skills
- 6+ years in email marketing, growth marketing, or marketing automation
- Hands-on experience with a CDP — Twilio Segment preferred
- Direct experience with a marketing automation platform (specifically with Marketo, or HubSpot. Also Klayvio, Customer.io or equivalent)
- Demonstrated ability to design and execute segmentation strategies using first-party behavioral and transactional data
- Working knowledge of CAN-SPAM and other privacy regulations, email deliverability best practices, and list hygiene management
- Experience working cross-functionally with data engineering, analytics, and product teams
- Direct mail program experience or exposure to omnichannel orchestration
- Experience in a subscription or auto-renew business model
- Active, hands-on use of AI tools in a marketing workflow
- Experience in a regulated or compliance-sensitive vertical (healthcare, education, financial services)
- Solid familiarity with Marketo
- Must be able to work from home during core US business hours
- Must be located in the United States and be legally eligible to work for us. Must have the ability to fulfill the job requirements with or without reasonable accommodations
- Travel is required for an all-company meeting, and may be required once or twice per year for team or project meetings
Benefits
- Full-time W2 position, work core business hours in your time zone
- Work from home with a company-provided MacBook and internet stipend
- 21 days of flexible PTO + your birthday + holidays (with flexible substitution)
- ½ day Summer Fridays Memorial Day to Labor Day
- Comprehensive medical, dental, and vision group health insurance, flexible spending accounts, and more
- 401k match, professional development budget, robust wellness programs, pet insurance and many more perks and benefits
Company Overview
Continued is an e-learning center that offers online continuing education. It was founded in 1999, and is headquartered in Houston, Texas, USA, with a workforce of 51-200 employees. Its website is https://www.continued.com.