Note: The job is a remote job and is open to candidates in USA. The Entrust Group is a pioneer in self-direction, providing administration services for self-directed retirement accounts for over 40 years. They are seeking a Growth Marketing Specialist to architect and scale their digital acquisition engine, overseeing the full-funnel lifecycle and optimizing conversion performance across web properties.
Responsibilities
- Architectural & Semantic Strategy: Lead the strategic development of website architecture and site structure to ensure discovery and citation across both traditional search engines and generative AI platforms (AIO/GEO)
- Conversion-Centric Alignment: Oversee the design and deployment of high-converting landing pages and resource hubs, ensuring a frictionless user journey
- Agency & Vendor Management: Serve as the primary point-of-contact for external web design and development agency
- Technical Performance: Collaborate with web development team to ensure site maintenance standards meet the highest benchmarks for speed, security, and user experience
- Data-Driven Testing: Lead rigorous A/B and multivariate testing for high-conversion landing pages
- Funnel Analytics: Map the user journey to identify and rectify friction points that impede the transition from prospect to lead
- Holistic Search Visibility: Execute a search strategy that maintains traditional SERP rankings (SEO) while optimizing for Generative Engine Optimization (GEO) and AI-driven answer engines
- Content Authority: Partner with the Content Marketing Specialist to ensure all digital assets are structured to secure brand citations in generative AI summaries
- Technical SEM: Manage high-intent PPC campaigns, optimizing for qualified leads rather than simple click volume
- Cross-Platform Execution: Design and manage performance-focused campaigns across Google Ads, YouTube, Meta, and LinkedIn, ensuring creative alignment and audience segmentation
- Intent-Based Marketing: Utilize HubSpot’s Buyer Intent and behavioral data to trigger automated, personalized outreach for high-value prospects
- Lead Intelligence: Develop and refine sophisticated Lead Scoring models to prioritize high-intent accounts for the sales team
- Attribution Modeling: Maintain a clear view of multi-touch attribution to accurately report on the ROI of diverse marketing spend
- Campaign Strategy: Partner with the marketing team to design and execute integrated, multi-channel growth programs
- Performance Reporting: Distill SEO, AIO, and site metrics into clear, actionable insights for stakeholders
- Tactical Synchronization: Lead the technical rollout of campaigns to ensure tracking accuracy and cross-channel consistency
- Industry Leadership: Monitor and implement emerging trends in AI search and privacy-first data tracking
Skills
- Bachelor's degree in Marketing, Business, Analytics, or a related field preferred
- 3–5+ years of experience in growth marketing, performance marketing, or technical marketing roles, ideally in financial services, fintech, or a regulated industry
- Proven experience managing full-funnel digital acquisition, including SEO, paid media, and conversion rate optimization
- Strong hands-on experience with HubSpot (or similar CRM), including lead scoring, lifecycle management, workflows, and attribution tracking
- Demonstrated ability to manage and optimize paid media campaigns across platforms such as Google Ads, YouTube, Meta, and LinkedIn
- Deep understanding of SEO, SEM, and emerging AI-driven search (AIO/GEO), including how content is structured for discoverability and citation
- Experience leading website strategy and CRO initiatives, including A/B testing, landing page optimization, and user journey mapping
- Familiarity with web technologies and infrastructure, including CMS platforms (HubSpot preferred) and collaboration with development teams
- Strong proficiency in analytics and tracking tools, including Google Analytics, Google Tag Manager, and Google Search Console
- Ability to interpret complex data and translate it into actionable insights that drive pipeline and revenue growth
- Experience managing external agencies and vendors, with the ability to hold partners accountable to performance goals
- Excellent project management skills, with the ability to prioritize across multiple initiatives in a fast-paced environment
- Strong communication skills, with the ability to collaborate cross-functionally with Sales, Marketing, and external partners
- Detail-oriented, proactive, and highly accountable, with a bias toward execution and continuous improvement
Company Overview
The Entrust Group provides Self-Directed IRAs allow you to invest in alternative assets, such as real estate, gold and private placements. It was founded in 1981, and is headquartered in Oakland, California, USA, with a workforce of 51-200 employees. Its website is https://www.theentrustgroup.com/.