Note: The job is a remote job and is open to candidates in USA. Sembi is the leading AI testing company in the software development, testing, and security space. As a Growth Marketing Manager, you will own pipeline generation and conversion performance for assigned brands, defining and leading growth strategies and executing demand generation campaigns to drive measurable revenue impact.
Responsibilities
- Define and champion growth marketing strategies and the go-to-market vision for your brand(s), informed by market research and aligned with overarching business goals
- Drive demand and pipeline generation from paid, organic, and owned channels, increasing lead volume, quality, and conversions
- Use analytics tools to monitor campaign performance, using A/B tests and growth experiments to refine tactics and uncover new opportunities
- Work closely with Product, Sales, Customer Success, and other teams to drive high-value, high-quality campaign deliverables
- Establish and promote the brand as an industry thought leader, building recognition and resonance through consistent, high-quality messaging
- Manage the marketing budget efficiently, providing regular performance reports to track key growth metrics and inform agile decision-making
Skills
- 5+ years in B2B marketing, with a strong focus on demand generation, digital channels, and content strategy & execution, with bonus points for a track record of working with & executing on affiliate/influencer/community growth strategies
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Familiarity with AI marketing tools & workflows, CRM systems like Salesforce or HubSpot, Google Analytics, paid media tools (Google, Microsoft), paid social tools (LinkedIn), SEO tools (e.g., Ahrefs, SEMrush), and marketing automation platforms
- Skilled in interpreting data, tracking KPIs, and making data-driven decisions to enhance campaign performance
- Excellent communicator and collaborator with experience managing cross-functional marketing initiatives
- Enthusiastic about A/B testing and running growth experiments to continually optimize and scale marketing initiatives
- Master's degree is a plus
- Experience with ABM platforms (e.g., 6sense) and ABM processes, best practices, and campaign management is a significant advantage
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