Note: The job is a remote job and is open to candidates in USA. Weedmaps is a global leader in the cannabis industry, dedicated to transparency, education, and community. The Group Product Manager will lead a team to oversee the Core Marketplace, focusing on innovation in user experience and balancing monetization with consumer needs.
Responsibilities
- Own the Marketplace Roadmap: Lead the strategic vision and execution for the Core Marketplace pillar, specifically driving innovation in Search, Discovery, Product Recommendations, and overall Site UX
- Balance the Ecosystem: Masterfully manage the critical trade-offs between monetization (Ad Units) and consumer experience, ensuring revenue goals are met without compromising user retention or journey fluidity
- Scale the Team: Manage, mentor, and grow a team of Product Managers, establishing high standards for product specs, data rigor, and career development
- Drive Cross-Functional Alignment: Partner deeply with Engineering, Design, and Data Science leadership to ensure technical feasibility, design excellence, and algorithmic accuracy
- Translate Strategy to Revenue: Work closely with Sales and Marketing to define business cases and go-to-market strategies that turn marketplace capabilities into tangible business results
- Obsess Over the User & Industry: Maintain a deep understanding of the cannabis consumer and the competitive landscape to stay ahead of mobile commerce and e-commerce trends
- Data-Driven Decision Making: Utilize quantitative research, UI/UX studies, and marketplace analytics to identify growth opportunities and refine the 'find-to-order' conversion funnel
- Rigorous Communication: Ensure all product initiatives have a clear 'why' by overseeing the documentation of thorough PRDs, business rationales, and success metrics
- Build & Retain Talent: Lead the recruitment and onboarding of high-performing Product Managers; develop a talent pipeline that supports the future growth of the pillar
- Performance Excellence: Establish and leverage clear KPIs to measure team impact; provide consistent, actionable feedback and comprehensive performance reviews
- Cultivate a 'Product First' Culture: Champion a culture of continuous learning and accountability; proactively identify and remove organizational roadblocks
- Technical & Tooling Mastery: Ensure all direct reports are highly proficient in our product stack – including self-service analytics, feature rollout/experimentation, and agile project management
- Matrix Leadership: Teach and model effective stakeholder management, helping your PMs navigate complex relationships with Engineering, Sales, and Design in a matrixed environment
Skills
- Bachelor's Degree in a relevant field or equivalent professional experience
- 8+ years of product management experience with a focus on high-traffic marketplaces; including 2+ years of direct people management
- Deep experience in at least two of the following: E-commerce, AdTech/Monetization, or Search/Discovery platforms
- Demonstrated success working closely with Engineering and Data Science teams to build alignment on complex technical roadmaps
- Experience developing and refining sophisticated KPIs to measure team performance, product health, and business impact
- A track record of successfully balancing monetization (Ad units) with high-quality consumer experiences (Discovery/UX)
- A natural curiosity for the Cannabis economy and its unique regulatory and UX challenges
- Exceptional ability to translate customer pain points into elegant product solutions that drive both user delight and revenue
- Persuasive written and verbal communication skills, with the ability to distill complex marketplace dynamics into clear narratives for executive stakeholders
Benefits
- Physical Health (Medical, Dental & Vision)
- 100% employer-paid premium for employees
- Up to 80% coverage for dependents
- Company HSA contribution with the High Deductible Health Plan
- 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution)
- Basic Life, Voluntary Life and AD&D Insurance options
- Supplemental, voluntary benefits
- Student Loan Repayment/529 Education Savings with a monthly company contribution
- FSA (Medical, Dependent, Transit and Parking)
- Voluntary Life and AD&D Insurance
- Critical Illness Insurance
- Accident Insurance
- Short- and Long-term Disability Insurance
- Pet Insurance
- Identity theft protection
- Legal access to a network of attorneys
- PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown)
- Paid parental leave
Company Overview
Weedmaps is the world's first marijuana technology and media brand. It is a sub-organization of Weedmaps. It was founded in 2008, and is headquartered in Irvine, California, USA, with a workforce of 501-1000 employees. Its website is http://weedmaps.com.