Note: The job is a remote job and is open to candidates in USA. GE HealthCare is a leading company in the healthcare technology sector, and they are seeking a Global Product Marketing Manager for Surgery. This role is responsible for bridging product development and commercial success by creating market messaging and strategies to drive product adoption and revenue growth.
Responsibilities
- Develop distinctive product positioning that clearly articulates value to different customer segments
- Create compelling messaging frameworks that highlight clinical benefits, workflow improvements, and economic value
- Ensure consistent positioning across all customer touchpoints and marketing materials
- Adapt core messaging for regional markets while maintaining global brand consistency
- Design and manage New Product Introductions at global events (internally & externally) & support major regional events
- Design comprehensive go-to-market strategies for new product launches and major releases
- Coordinate cross-functional launch activities including training, events, and marketing campaigns
- Develop launch timelines and success metrics to measure effectiveness
- Partner with regional marketing teams to adapt strategies for local market conditions
- Partner with clinical and product teams to support product claims and evidence generation strategies
- Drive global commercialization strategies while partnering with regional teams to address local market needs and competitive dynamics
- Create impactful sales tools and training together with Product Management that enable effective product positioning and competitive differentiation
- Develop detailed competitive battlecards with effective response strategies
- Deliver product training to sales teams that emphasizes customer value and clinical applications
- Support high-value customer engagements and strategic sales opportunities
- Continuously monitor market trends, customer needs, and competitive landscape
- Gather and analyze voice-of-customer feedback to refine positioning and messaging
- Provide market insights to Product Management to inform product roadmap decisions
- Develop market opportunity assessment, forecast, and business projects to support product and marketing planning
- Create compelling content and campaigns for various channels including websites, collateral, presentations, and digital platforms
- Develop clinical case studies that demonstrate product value in real-world settings
- Collaborate with clinical teams on educational content that drives adoption of advanced applications
- Ensure technical accuracy while communicating benefits in customer-centric language
- Develop customer success stories highlighting clinical, operational, and financial outcomes
- Support clinical presentations and publications that validate product benefits
- Establish key performance indicators for marketing initiatives
- Analyze marketing campaign effectiveness and return on investment
- Provide regular reporting on marketing activities and their impact on sales performance
- Recommend strategic adjustments based on performance data and market feedback
Skills
- For roles in USA - Bachelor's degree from an accredited university or college (or a high school diploma / GED with at least 6 years of experience in Job Family Group(s)/Function(s))
- Willingness and ability to travel domestically and internationally up to 25% to support business operations, customer engagements, and product launch initiatives
- MBA or advanced degree preferred
- 6+ years of product marketing experience, preferably in medical devices or healthcare technology
- Demonstrated success launching and marketing complex technology products
- Experience with diagnostic imaging technology, medical device marketing regulations, and healthcare market dynamics
- Effective communicator and presenter with a proven ability to influence and align diverse stakeholders
- Strategic and collaborative professional who combines big-picture thinking with hands-on execution, using data-driven insights and creative problem-solving to drive results
Benefits
- Performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI)
- Medical
- Dental
- Vision
- Paid time off
- A 401(k) plan with employee and company contribution opportunities
- Life, disability, and accident insurance
- Tuition reimbursement
Company Overview
Every day millions of people feel the impact of our intelligent devices, advanced analytics and artificial intelligence. It was founded in 1989, and is headquartered in Oslo, Oslo, NOR, with a workforce of 10001+ employees. Its website is http://www3.gehealthcare.no/.