Note: The job is a remote job and is open to candidates in USA. Mad is dedicated to enriching lives by providing premium wireless experiences. They are seeking a highly organized and energetic Field Marketing Specialist to support the Senior Experiential Field Marketing Manager, focusing on planning, coordinating, and executing hyperlocal marketing activities within assigned territories.
Responsibilities
- Your primary function is to provide direct, hands-on support to the Senior Field Marketing Manager in all aspects of their duties
- Assist the Senior Manager in all aspects of event planning and execution, from dealer open houses and community initiatives to trade shows
- Serve as the key on-site support contact for localized events, managing setup, teardown, and on-site logistics as directed
- Help manage all event logistics: coordinate with vendors, ship marketing collateral, order promotional items (swag), and ensure all materials arrive on time
- Support the execution of hyperlocal activities designed to drive brand awareness and generate qualified leads
- Assist the Senior Manager by creating and preparing engaging presentations for weekly sales team calls, highlighting marketing activities and resources
- Act as a key support contact for the regional sales team, fielding requests and escalating to the Senior Manager as needed
- Help the Senior Manager ensure dealer partners and sales teams are aware of and equipped to support local marketing campaigns
- Provide daily administrative support to the Senior Marketing Manager, including managing communications and acting as a liaison between teams
- Schedule and coordinate calls with vendors, agencies, and internal teams on behalf of the Senior Manager
- Help manage creative assets, ensuring regional partners have the correct, on-brand materials
- Assist in tracking vendor invoices and monitoring the regional marketing budget
- Manage lead capture from events, ensuring all data is properly entered into the CRM for sales team follow-up
- Assist the Senior Manager by acting as the 'eyes and ears' within the territory
- Actively scout and identify new local marketing initiatives, community partnerships, and sponsorship opportunities to report back to the Senior Manager
- Provide regular feedback to the Senior Manager on local market trends, competitor activities, and potential opportunities
Skills
- 2-3 years of experience in a support role, such as a marketing specialist, coordinator, brand manager and marketing assistant
- Experience in marketing or events is a requirement
- Proven ability to create and edit clear and professional presentations (high proficiency in PowerPoint or Google Slides is a must)
- Exceptional organizational and time-management skills
- Excellent written and verbal communication skills, with an ability to communicate professionally on behalf of the Senior Manager
- Proficient in the Microsoft Office Suite (Word, Excel, PowerPoint) and comfortable learning new software (e.g., CRM systems)
- Must have a valid driver's license
Company Overview
MAD believes in building future-forward solutions and ideas that prepare our partners for a new digital economy. It was founded in 2001, and is headquartered in Dania, Florida, USA, with a workforce of 51-200 employees. Its website is https://www.yeswearemad.com/.