Note: The job is a remote job and is open to candidates in USA. Confidential is a profitable, seven figure compression apparel brand selling on Amazon and Shopify. They are seeking an E-Commerce & Content Marketing Manager to oversee content creation, social media engagement, email marketing, and manage the Shopify store as they expand into new markets.
Responsibilities
- Plan and ship 3 to 5 posts per week across Instagram and TikTok
- Produce or direct short form video. You can shoot, edit, and post on your own, no production team needed
- Spot trends early and turn them into content that fits an athletic brand, and know which trends to skip
- Manage the community: DMs, comments, and UGC sourcing
- Use AI image and video tools to multiply your output while keeping everything on brand and original
- Own the Privy account: 2 to 4 campaigns per week plus core flows (welcome, abandoned cart, browse abandon, post purchase, win back)
- Grow the list with pop ups, quizzes, and lead magnets
- Your headline number: email drives 20 to 30% of DTC revenue within 12 months
- Make our listings and A+ content the best in the category: copy, infographics, comparison charts, and video
- Keep main images and galleries fresh and conversion tested
- PPC is handled by a specialist. You own how the listings look and read, not the ad spend
- Own the store end to end: PDP copy, collection pages, homepage, navigation, and blog
- Run structured CRO tests with a hypothesis, a metric, and a documented result
- Keep the app stack lean and the details tight
- Help us prep content, listings, and creative as we expand into new marketplaces and audiences
Skills
- 3 to 5 years in house at a DTC brand (apparel, activewear, or CPG preferred) wearing multiple hats
- Live on short form platforms already. TikTok and Reels are home turf for you, not something you studied
- Know Klaviyo deeply and Shopify well (basic Liquid, theme tweaks, conversion fundamentals)
- Use AI tools like Claude and image generators every day and have real opinions about them
- Write extremely well in English (this role is writing heavy)
- Are a finisher: calendars planned weeks ahead, checklists cleared, details caught before anyone asks
- Ask when something is unclear instead of guessing and running with it
- Spanish is a nice bonus
- Maybe even ran your own brand, side project, or content account that got real traction
Benefits
- Quarterly performance bonuses tied to three numbers: email revenue contribution, DTC conversion rate, and content output and engagement
- All AI tools, software, and stock assets paid for
- 100% remote, full time (40 hours/week)
Company Overview