Note: The job is a remote job and is open to candidates in USA. Newsela is a leading education technology company dedicated to meaningful classroom learning for every student. They are seeking a Director of Revenue Marketing to own their revenue marketing strategy and contribute to pipeline growth by optimizing funnel performance and partnering closely with various teams to drive measurable revenue outcomes.
Responsibilities
- Lead, develop and scale a high-performing demand generation and field marketing team, cultivating a culture of accountability, innovation, and continuous improvement
- Provide coaching, professional development, and clear success metrics to enable your team to deliver meaningful impact at scale
- Oversee vendor/agency relationships and coordinate in-house and outside marketing support
- Represent revenue marketing as a member of the marketing leadership team. Serve as the senior leader responsible for aligning Revenue Marketing priorities with company growth objectives and broader go-to-market strategy
- Own marketing-sourced and marketing-influenced pipeline targets, velocity, and pipeline-to-revenue conversion, driving performance across the full lifecycle
- Guide your team’s development of annual/quarterly demand generation strategy from end-to-end, including channel and audience selection and alignment to marketing KPIs and revenue targets
- Partner with Sales leadership to establish pipeline goals, forecast performance, identify growth opportunities, optimize funnel conversion rates, and maximize return on marketing investment
- Drive impact by selectively executing a variety of demand generation activations, including webinars, content, paid media, direct mail, events, industry sponsorships and email nurture campaigns as inputs to revenue strategy, not as the end goal
- Incorporate ABM strategies to drive deeper account penetration in key accounts in close collaboration with sales leadership
- Run data-informed experiments to uplevel our campaigns
- Partner with Product Marketing to implement engaging and effective messaging across campaign channels
- Collaborate with creative, content, channel and operational team members on content, campaign and channel effectiveness
- Implement lead nurturing programs with Marketing Operations to guide prospects through the buyer's journey and facilitate smooth handoffs to operational teams and sales
- Consistently monitor campaign performance to generate data-driven insights to improve future campaign performance, make recommendations on campaign spend, and demonstrate the impact on pipeline and revenue to executive stakeholders
- Serve as a strategic partner to Sales and SDR leadership to drive pipeline generation, improve conversion performance, and maximize revenue outcomes
- Own demand generation investment strategy, budget planning, and ROI analysis, ensuring resources are allocated to the highest-impact growth initiatives
Skills
- 6-8 years of B2B demand generation/revenue marketing experience in a SaaS environment
- Proven track record of tying campaign execution to measurable revenue outcomes, not just lead metrics
- +2 years of people leadership experience managing a team
- Demonstrated understanding of the MarTech landscape
- Experience leveraging multiple digital channels including paid media to drive outcomes
- Extremely data-driven and committed to experimenting to improve and optimize programs for success
- Strong project management and entrepreneurial skills to lead complex projects
- Strong writing skills and experience creating content for emails, ads, webpages, and other marketing collateral built for conversion
- Meticulously organized with an ability to work and demonstrate grace under pressure
- Comfortable threading the needle between planning critical work that needs to be done, while acknowledging the right time to pivot due to a change in results or company strategy
- Love problem solving and thrive in organizing and executing on demand programs and enabling sales teams with the resources and communication needed to be successful
Benefits
- Comprehensive medical benefits with employer contribution to premiums and to HSA accounts.
- Additional benefits such as gym reimbursement, pet insurance, free access to the Calm app, Rocket Lawyer and more to help you stay healthy: mind, body, and soul.
- We are a fully remote company. We provide a monthly tech stipend to support your WFH needs!
- Inclusive benefits to support you and your family, including parental leave, fertility support, adoption, and more!
- Invest in your future with our 401(k) plan, which includes a employer match to help you build long-term financial security.
- Flexible PTO, paid sick time off, company holidays plus winter break (Dec 24th - Jan 1st).
- Newsela offers an annual learning and development allowance to employees to attend external training sessions, classes, workshops, conferences, and educational materials to foster professional growth within their current role and career aspirations at Newsela.
Company Overview
Formative is an ed-tech company that offers a real-time assessment platform. It was founded in 2013, and is headquartered in Inglewood, California, USA, with a workforce of 51-200 employees. Its website is https://formative.com/.