Note: The job is a remote job and is open to candidates in USA. ISSA is an education and certification company for fitness professionals, and they are seeking a Director of Lifecycle Growth & Retention. This role focuses on driving returning student bookings, enhancing customer engagement, and developing lifecycle marketing strategies to increase retention and revenue growth.
Responsibilities
- Own and drive lifecycle contribution to returning student bookings and retention growth
- Develop and execute lifecycle strategies across acquisition, onboarding, engagement, renewal, reactivation, and upsell
- Partner closely with Product to understand customer behavior, identify friction points, and improve customer experiences
- Collaborate with Product and Marketing teams to develop compelling bundles, specialization packages, and offers that appeal to returning students
- Identify creative and data-driven ways to increase repeat purchases across ISSA offerings
- Build and scale lifecycle programs using automation, segmentation, personalization, and AI-driven opportunities
- Own lifecycle roadmap across email, SMS, automation, and retention initiatives
- Guide and prioritize execution through internal resources and contractors, including managing 1 individual
- Continuously analyze performance, test new strategies, and optimize for growth and lifetime value
Skills
- 8+ years of experience in lifecycle, retention, CRM, growth, or product marketing roles
- Proven experience owning revenue-impacting growth or retention initiatives
- Strong strategic thinking, analytical skills, and growth mindset
- Experience with marketing automation and ESP platforms, HubSpot required
- Experience using Tableau and GA4 to analyze customer behavior and performance trends
- Strong understanding of lifecycle strategy, segmentation, personalization, and customer journey optimization
- Experience managing 1 or more people and partnering cross-functionally with Product, Analytics, and Marketing teams
- Familiarity with AI tools and automation opportunities within lifecycle marketing
- Experience in EdTech, education, subscription, or certification-based business models
- Experience driving retention, renewal, upsell, or repeat purchase initiatives
- Experience building lifecycle or growth programs from the ground up
Benefits
- Free Certifications: Who wants to be their best self? WE DO! As an ISSA team member, you have access to our courses and certifications…at no expense! Additionally, you'll receive exclusive discounts on leading products in the fitness industry. Cool, right? After 90 days, employees can also enroll up to 5 friends/family members each year in our courses...FOR FREE!
- Health & Wellness Reimbursement: If our company’s mission is to encourage healthy living, we need to walk the talk and ensure each employee is supported in their wellness journey! Employees can submit fitness purchases (gym membership, fitness equipment, classes) and professional and mental health purchases (personal learning courses, wellness apps, art classes, and more) for reimbursement up to $50/month…$600/year.
- Work-Life Synergy: Our Team members have 3 weeks of PTO each year...accrued on a bi-weekly basis! And everyone at ISSA gets 9 paid national holidays every year...PLUS 1 floating holiday!
- Parental Time Off: We support our team members as they grow their families. Eligible employees giving birth can receive up to 12 weeks of paid leave, while other parents welcoming a new child (including partners and adoptive/foster parents) receive up to 6 weeks of paid bonding leave.
- Medical, Dental, and Vision Insurance: A key component to living a healthy lifestyle is having access to the care we (and our families) need. We offer 2 medical insurance plans accompanied by Health Savings Account (HSA) and Flexible Savings Account (FSA) options, as well as Dental and Vision coverage. And you don’t have to wait forever! Eligibility begins on the 1st of the month after you start.
- Team Building: We may be remote, but we don’t have to be alone! We host a monthly schedule of virtual team activities, town halls, brown bag lunches, and other special events…so many fun ways for us to connect and support one another.
- Growth Opportunities: When our people grow…we grow! We offer leadership training, coaching/mentoring opportunities, and cross-functional collaboration on special projects and initiatives. Constant growth and development are inherent in our culture.
- Tools To Do The Job: We ensure you are hooked up with the tools, equipment, and systems you need. We begin the process before your start date, so you are ready to rock ‘n roll on your first day. We also provide a monthly work-from-home allowance!
- 100% Remote Work: You can say goodbye to long commutes because all of our roles can be performed from the comfort of your own home. To connect and communicate more effectively, ISSA is a camera-friendly culture in which cameras are on for scheduled meetings. We have found that this bridges the gap that can exist since we are not working together in an office.
- We have a 401(k) company match and 100% company-paid life/AD&D insurance/short-term disability.
- We also offer an employee assistance program to assist with work-life concerns (legal, financial, and mental health). Our ultimate goal is to support you and your overall wellness.
Company Overview
The International Sports Sciences Association (ISSA) is a distance education institution and certifying agency committed to our students' fitness education and professional goals. It was founded in 1988, and is headquartered in Phoenix, Arizona, USA, with a workforce of 51-200 employees. Its website is https://www.issaonline.com/.