Note: The job is a remote job and is open to candidates in USA. Avid is a company that creates technology and collaborative tools for creators in various entertainment fields. As the Director of Enterprise Marketing, you will lead global B2B marketing plans, focusing on strategies that drive customer engagement and revenue growth.
Responsibilities
- Execute comprehensive B2B marketing strategies that align with the company's business objectives and drive revenue growth
- Collaborate closely with the sales, customer success, and channel partner teams to ensure marketing strategies support retention and growth goals, including the development of joint initiatives and integrated campaigns
- Oversee field marketing efforts to ensure regional strategies are effectively executed and tailored to local markets and target segments
- Lead the development and execution of ABM/ABX touchpoint strategies to target high-value accounts and segments, driving relevant marketing efforts that result in increased engagement and conversions to expand buying committees within existing accounts and identify net new logo opportunities
- Develop and maintain effective email marketing strategies that support customer engagement and growth goals
- Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement
- Establish KPIs and metrics to measure the effectiveness of marketing initiatives, build a performance-driven team culture, and provide regular reporting and analytics to the executive team
Skills
- Minimum of 7 years in B2B marketing, with at least 3 years in a leadership within a SaaS organization
- Proven ability to develop and execute comprehensive marketing strategies that drive business growth
- Demonstrated experience in aligning marketing initiatives with sales objectives to achieve company goals
- Proven ability to be a change agent, influencing sales and other stakeholders to adopt modern marketing strategies and practices
- Strong background in developing and executing successful Account-Based Marketing / Experience (ABM/ABX) strategies
- Excellent verbal and written communication skills, with the ability to effectively convey complex ideas to diverse audiences and build strong working relationships with key stakeholders
- Demonstrated leadership and team-building abilities, with a focus on mentoring and developing talent
- Strong analytical capabilities to assess campaign performance and make data-driven decisions
- Familiarity with marketing automation tools and CRMS, specifically Salesforce.com, 6sense, and Marketo
- Ability to work remotely with occasional travel
Company Overview
We help media visionaries create art that colors our perceptions and enriches our culture. It was founded in 1987, and is headquartered in Burlington, Massachusetts, USA, with a workforce of 1001-5000 employees. Its website is http://www.avid.com.Company H1B Sponsorship
Avid has a track record of offering H1B sponsorships, with 4 in 2025, 5 in 2023, 3 in 2022, 3 in 2021, 5 in 2020. Please note that this does not guarantee sponsorship for this specific role.