Note: The job is a remote job and is open to candidates in USA. Halfday Iced Tea is a fast-growing brand focused on reimagining the functional beverage category through innovative products. The Director of Brand & Content will lead the brand's positioning, oversee integrated marketing strategies, and manage product launches to ensure effective market exposure.
Responsibilities
- Brand Platform: Sharpen Halfday’s modern tea positioning, voice, messaging hierarchy, campaign platform, and creative standards so the brand shows up consistently across shelf, feed, and retailer decks
- Integrated Marketing Calendar: Own the master calendar across Brand, Growth, Retail, product milestones, campaigns, and key retailer moments — the rhythm the whole team runs to
- Launch PM (•pre-commercialization•) : Manage marketing timelines, creative briefs, packaging inputs, sample needs, claims and positioning inputs, and approval routing through product development, then drive a clean handoff to Retail & Shopper at commercialization
- Organic Social & Creative Pipeline: Own day-to-day organic social and the brand and campaign creative pipeline — briefing and shipping work with internal and external partners, and holding the standard even where production runs through partners
- Creator / UGC Strategy: Build the creator engine and content standards, partnering with Growth so creator and PR assets are whitelisting-ready for paid social, TikTok Shop, and retail media
- PR & Brand Narrative: Manage earned media, founder and brand storytelling, and the narrative that supports retailer and Series B moments
- Brand Health: Track awareness, message recall, sentiment, and perception — the leading indicators that show the brand is gaining traction
Skills
- 6–8+ years in brand, content, creative strategy, or integrated marketing
- Built or meaningfully evolved a brand platform, campaign system, or creative engine from a low base
- Strong writing, taste, and strategic judgment; can turn positioning into briefs, packaging direction, content, and retailer-facing storytelling
- Launch and project-management rigor — calendars, owners, status, approvals, and cross-functional follow-up
- Experience managing creative, PR, creator, production, or social partners without overcomplicating the process
- A scrappy, hands-on builder energized by doing the work as much as setting the strategy, comfortable operating with limited internal support
- Fluency with TikTok / Instagram / Meta, creator platforms (e.g., Kale), Adobe Creative Suite / CapCut / Canva, PR and brand-tracking tools, and marketing-calendar / project-management tools
- SPINS / Circana read-only for context
- Experience in CPG/beverage or a high-growth consumer brand
- Scaling a brand through a Series B or comparable inflection
Benefits
- Medical insurance
- Vision insurance
- Dental insurance
- 401(k)
- Paid maternity leave
- Paid paternity leave
- Disability insurance
Company Overview