Note: The job is a remote job and is open to candidates in USA. GenScript is a biotechnology company that accelerates innovation in biotech and healthcare. They are seeking a Digital Media Manager with a focus on SEM to develop and execute SEM strategies, manage campaign performance, and collaborate with stakeholders to enhance marketing efficiency.
Responsibilities
- Serve as the primary owner and subject matter expert for SEM strategy, execution, optimization, and reporting across Google Ads and related search platforms
- Act as the main point of contact for SEM initiatives, proactively partnering with stakeholders to understand business objectives, align priorities, communicate performance, and provide recommendations
- Develop and execute SEM campaigns, including keyword strategy, audience targeting, bid management, budget allocation, landing page recommendations, and ongoing optimization
- Define, implement, and maintain robust measurement frameworks, including GA4, Google Tag Manager, UTM governance, conversion tracking, attribution models, and campaign analytics
- Analyze campaign performance using KPIs such as CTR, CPC, CPA, CPL, MQL, pipeline contribution, and ROAS. Deliver executive-ready reporting with clear insights, business implications, and actionable recommendations
- Optimize channel mix, audience strategies, and budget allocations to improve marketing efficiency and maximize pipeline contribution
- Lead the development and implementation of search visibility strategies across traditional search engines and AI-powered discovery platforms, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)
- Partner with content, SEO, and marketing stakeholders to improve content discoverability, answer engine visibility, AI citation presence, and search performance across evolving search experiences
- Monitor and evaluate AI-powered search platforms, generative search experiences, and emerging search technologies, translating insights into actionable recommendations that improve brand visibility and demand generation outcomes
- Manage relationships with external media agencies, MarTech vendors, and ABM platforms (e.g., 6sense, RollWorks) to support scalable campaign execution
- Support integrated media planning across paid search, paid social, display, retargeting, and ABM initiatives, ensuring channel recommendations align with business goals and budget priorities
- Ensure compliance with internal brand standards, marketing governance, and applicable industry regulations
Skills
- 3+ years of hands-on experience in paid media operations, preferably within B2B biotech, life sciences tools, pharmaceuticals, CDMO/CRO, or scientific technology sectors
- Proficiency in paid media platforms including Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and programmatic DSPs
- Strong analytical and quantitative skills with exceptional attention to detail
- Proficient in GA4, Google Tag Manager, Looker Studio, UTM mapping, attribution tracking, and performance analytics
- Demonstrated ability to review, refine, and QA digital creative assets and copy
- Strong understanding of biotech-appropriate messaging, scientific credibility, and audience-specific creative considerations
- Knowledge of digital media KPIs, bidding strategies, audience modeling, A/B testing, and performance optimization methodologies
- Excellent verbal and written communication skills, with the ability to translate performance metrics into clear business insights for leadership and commercial stakeholders
- Experience collaborating with cross-functional teams, including content, design, product marketing, regulatory, sales, and regional marketing; ability to manage external agencies and vendors
- Ability to operate in a fast-paced, matrixed global environment with strong project management, prioritization, and problem-solving skills
- Experience with ABM platforms (6sense, RollWorks) is preferred
- Google Ads Certifications (Search, Display, Measurement, etc.) and/or LinkedIn Marketing Certifications are a strong plus
Benefits
- Medical, dental, and vision insurance
- 401(k) retirement plan with a company match that vests fully on day one
- Paid parental leave after just three (3) months of employment
- Paid time off policy that includes vacation time, personal time, sick time, floating holidays, and company holidays
- Flexible spending and health savings accounts
- Life and AD&D insurance
- Short- and long-term disability coverage
- Legal assistance
- Supplemental plans such as pet, critical illness, accident, and hospital indemnity insurance
- Commuter benefits
- Well-being initiatives
- Peer-to-peer recognition programs
Company Overview
Company H1B Sponsorship