[Remote] Digital Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. eEquals is a fast-growing residential solar organization focused on building its marketing function. The Digital Marketing Specialist will develop and execute a marketing strategy to enhance brand awareness, generate leads, and support the sales team in the solar and clean energy sectors.

Responsibilities

• Build and manage Victory Energy's presence across Instagram, Facebook, LinkedIn, and Google Business
• Develop and maintain a monthly content calendar that aligns with sales campaigns, seasonal trends, and company milestones
• Create, schedule, and publish original content, including graphics, short-form video, reels, testimonials, and educational posts on solar savings and clean energy
• Monitor comments, messages, and brand mentions — engage the audience in a timely and on-brand voice
• Track follower growth, reach, engagement rates, and conversion metrics; report monthly insights to leadership
• Research and leverage solar industry trends, competitor activity, and platform algorithm changes to continuously improve performance
• Coordinate with field sales teams to gather customer success stories, project photos, and before/after content
• Develop and maintain a consistent brand voice, visual identity, and messaging framework for Victory Energy
• Design marketing collateral, including flyers, digital ads, pitch decks, event materials, and recruitment content using tools such as AI agents, Canva, or Adobe Creative Suite
• Collaborate with leadership to craft messaging that communicates the value of residential solar — savings, sustainability, energy independence
• Ensure all external-facing communications maintain brand consistency across digital and print channels
• Plan and execute paid social media advertising campaigns (Meta Ads, Google Ads, LinkedIn) to generate leads and build brand awareness
• Build, manage, and optimize landing pages and lead capture forms to support the sales pipeline
• Develop and deploy email marketing campaigns targeting prospective customers, existing clients, and referral partners
• Oversee website content updates; coordinate with vendors or internal resources on SEO strategy and site performance
• Track and analyze digital campaign ROI; make data-driven adjustments to maximize cost-per-lead efficiency
• Partner with the Sales and People Empowerment teams to develop recruiting content, sales tools, and onboarding materials
• Create event marketing support for community outreach, campaigns, and trade shows as needed
• Assist in developing promotional incentives and customer referral program marketing
• Support executive communications, including company announcements, newsletters, and internal campaigns
• Establish baseline marketing metrics and build a reporting cadence for social media, digital ads, and email performance
• Provide monthly and quarterly marketing reports to leadership with actionable insights and recommendations
• Use Google Analytics, Meta Business Suite, and similar platforms to track campaign performance
• Other duties as needed

Skills

• 2–4 years of marketing experience, preferably in solar, energy, home services, or a direct-to-consumer sales environment
• Demonstrated hands-on experience managing social media accounts for a business (not just personal use) — must be able to provide portfolio or examples
• Proficiency in graphic design tools such as Canva, Adobe Express, or Adobe Creative Suite
• Working knowledge of Meta Business Suite, Google Ads, and email marketing platforms (Mailchimp, Constant Contact, or similar)
• Strong copywriting skills — ability to write persuasive, on-brand content for different audiences and platforms
• Ability to operate independently, prioritize multiple projects, and deliver results with minimal oversight
• Analytical mindset — comfortable interpreting data and adjusting strategy based on performance metrics
• Experience in the residential solar, electrical, or clean energy industry
• Familiarity with CRM platforms such as Salesforce or HubSpot
• Video production or editing skills (Reels, TikTok, YouTube Shorts)
• Experience building a marketing function in an early-stage or startup environment
• Knowledge of basic SEO principles and WordPress or similar CMS platforms
• Experience with Salesforce or solar-specific tools is a plus

Benefits

• Competitive salary and performance-based bonuses.
• Health, dental, and vision insurance.
• Retirement savings plan with company match.
• Paid time off and holidays.
• Opportunities for professional development and career advancement.

Company Overview