Note: The job is a remote job and is open to candidates in USA. Rithum is an AI-first organization focused on delivering seamless e-commerce experiences. The Digital Marketing Operations Specialist is responsible for the execution, publishing, maintenance, and optimization of Rithum's website and digital content, collaborating closely with various teams to ensure high-quality digital experiences.
Responsibilities
- Execute end-to-end publishing of website content, including campaigns, landing pages, product pages, resource content, and legal or compliance updates
- Maintain and update website content within WordPress and related digital platforms
- Coordinate and execute scheduled and ad hoc website updates while ensuring accuracy, consistency, and adherence to publishing standards
- Manage incoming publishing requests and prioritize work across multiple concurrent projects and stakeholders
- Coordinate with internal teams, developers, designers, agencies, and contractors to support timely and effective content delivery
- Maintain website content hygiene through content audits, page refreshes, content removals, and unpublishing activities
- Implement and validate redirects, support URL management, and maintain internal linking structures
- Identify and resolve content quality issues, broken links, outdated information, and user experience concerns
- Support website governance initiatives by maintaining documentation, publishing standards, and operational processes
- Ensure all website updates align with established SEO, accessibility, and user experience best practices
- Implement on-page SEO enhancements, including metadata updates, page structure improvements, internal linking, redirects, and keyword alignment
- Support execution of SEO, GEO, and AI-driven content discoverability initiatives defined by digital marketing leadership
- Assist with website testing, analytics validation, and conversion optimization initiatives
- Support implementation and validation of analytics tracking, tags, forms, and measurement requirements
- Monitor website performance metrics and identify opportunities for improvement related to content discoverability, engagement, and user experience
- Partner with Marketing, Product Marketing, Creative, Legal, agencies, and external vendors to coordinate website updates and digital initiatives
- Track requests, timelines, deliverables, and dependencies using project management and ticketing systems
- Communicate project status, risks, and completion timelines to stakeholders
- Develop and maintain process documentation, publishing guidelines, and operational playbooks
- Leverage automation and AI-enabled tools to improve efficiency, streamline workflows, and enhance execution quality
- Contribute to continuous improvement initiatives that strengthen website operations, content management processes, and digital marketing effectiveness
Skills
- 2+ years of experience in digital marketing, web content management, marketing operations, content operations, or a related field
- Hands-on experience working with WordPress or a similar content management system
- Basic understanding of HTML, CSS, website structure, and content publishing workflows
- Familiarity with Google Analytics, Google Tag Manager, Google Search Console, or similar analytics platforms
- Understanding of SEO fundamentals, on-page optimization best practices, and website governance principles
- Experience supporting website updates, content publishing, quality assurance testing, or digital marketing operations
- Strong organizational, communication, and project management skills with the ability to manage multiple priorities
- Strong attention to detail and commitment to accuracy
- Demonstrated ability to learn and apply new technologies, tools, and digital marketing concepts
- Bachelor's degree in Marketing, Communications, Business, Information Systems, or a related field
- Experience managing redirects, metadata updates, content audits, and website optimization initiatives
- Familiarity with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or similar platforms
- Experience with project management tools such as Jira, Asana, Monday.com, or similar systems
- Familiarity with Figma or other design collaboration tools
- Experience supporting SaaS, technology, eCommerce, or digital marketing organizations
- Experience utilizing AI-enabled tools to support content publishing, research, workflow automation, or digital marketing operations
Benefits
- Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
- A 6% 401(k) match
- Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
- 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
- Accident, critical illness, and hospital indemnity insurance
- Pet insurance
- Legal assistance and identity theft insurance plans
- Life insurance 2x salary
- Access to the Calm app and the Employee Assistance Program
- $65/month Remote work stipend for internet
- Culture and team-building activities
- Tuition assistance
- Career development opportunities
- Charitable contribution match up to $250 per year
Company Overview