Note: The job is a remote job and is open to candidates in USA. Cast & Crew is a leading provider of technology and services for the entertainment industry, and they are seeking a Digital Marketing Manager to drive growth for FilmFreeway through email marketing and paid acquisition strategies. The role involves managing multiple projects, optimizing campaigns, and collaborating with the SEO team to enhance brand visibility and performance.
Responsibilities
- Own the FilmFreeway email program end to end: onboarding, submission reminders, festival deadline alerts, recommendations, re-engagement, and browse and submission abandonment
- Build and personalize campaigns and lifecycle flows that move filmmakers from sign-up to first submission, and from first submission to repeat
- Spin up variants, test broadly, and produce at a pace most teams can't
- Report on opens, clicks, and downstream submission conversion, and feed every result into the next round
- Plan, launch, and optimize paid across Meta, Google (Search and Performance Max), YouTube, TikTok, and Reddit to drive creator sign-ups and submissions
- Generate and test ad creative and copy at volume, then scale what wins
- Get the most from platform automation and smart bidding (Meta Advantage+, Google PMax) while keeping a sharp eye on CAC and ROAS
- Manage budget pacing, audiences, and seasonal pushes timed to major festival submission deadlines
- Partner with the Backstage SEO team to scope, prioritize, and ship SEO projects for FilmFreeway
- Bring the brand context, briefs, and target keywords, and lean on the SEO team for technical and programmatic execution
- Track FilmFreeway organic performance and surface opportunities across festival discovery and high intent search
- Report on channel performance, ROAS, CAC, LTV, and contribution to submissions and revenue
- Use analytics to find funnel drop-offs and growth opportunities
- Work closely with FilmFreeway product, design, and the wider marketing team to ship and iterate fast
Skills
- 2 to 4 years of hands-on experience in digital, growth, or performance marketing
- Real depth in email and paid, with the appetite to own both and grow further
- Resourceful with technology: you use modern tools, automation, and AI to work faster and scale your output
- Proven ability to juggle multiple projects across channels without dropping the ball
- Comfort in the core tools: Meta Ads Manager, Google Ads, Iterable, and a product analytics platform (Amplitude or GA4)
- Strong analytical instincts: you can pull the data, read it, and act on it
- High ownership and a bias to action. You would rather launch, learn, and iterate than wait for perfect
- You have built workflows or automations that saved real time
- Light scripting or SQL, or comfort with no-code tools (Zapier, Hightouch, n8n)
- Genuine interest in film, filmmaking, or the creative community, so you understand the audience
- Experience marketing a marketplace, subscription, or creator product
Benefits
- Medical
- Dental
- Vision
- PTO
- Health and wellness programs
- Employee discounts
- Cast & Crew benefits are subject to eligibility requirements
Company Overview