Note: The job is a remote job and is open to candidates in USA. Skill is a leading company dedicated to empowering users through innovative digital solutions. They are seeking a Data Analyst to design, build, and maintain analytical infrastructure for their paid social strategy, transforming raw data into actionable intelligence to drive investment decisions and enhance market leadership.
Responsibilities
- Own and continuously enhance the comprehensive paid social reporting ecosystem, encompassing dashboards, templates, and automated workflows
- Develop scalable, self-serve dashboards using leading social media management platforms and complementary tools, providing stakeholders with real-time performance data
- Establish and maintain standardized reporting cadences, including weekly performance reports, campaign wrap-ups, and quarterly business reviews
- Oversee data integrations across various social media advertising platforms, site analytics tools, and brand study vendors to establish a unified and reliable data environment
- Define and enforce data governance standards, including naming conventions, taxonomy, and quality assurance processes, to ensure accuracy and consistency across all reporting
- Collaborate with marketing technology and data engineering teams to resolve data discrepancies and enhance pipeline reliability
- Design, implement, and maintain robust measurement frameworks
- Build and maintain dashboards to track social performance across lines of business
- Develop business-specific reporting views that meet stakeholder expectations and surface actionable insights
- Ensure dashboard integrity through consistent tagging, taxonomy, and data hygiene standards
- Consolidate data across paid social platforms, site analytics, and brand studies into unified performance views
- Surface clear, business-relevant insights that enable stakeholders to make informed investment and optimization decisions
- Serve as the primary measurement and analytics partner for the social team, translating data needs into actionable infrastructure
- Partner closely with marketing technology, data science, and platform partners to build robust, scalable solutions
- Collaborate with paid social channel managers to understand reporting needs and address visibility gaps
- Proactively identify gaps and blind spots in the current measurement ecosystem and recommend new tools, integrations, or methodologies
- Continuously evaluate and improve reporting automation to reduce manual effort and accelerate insight delivery
- Document measurement approaches and maintain a knowledge base for onboarding and institutional continuity
Skills
- 5+ years of experience in digital marketing analytics, paid social measurement, or a closely related data/reporting role
- Hands-on experience building and managing campaigns, reports, and dashboards within a major social media management platform, including campaign setup, governance, and performance reporting
- Deep understanding of paid social measurement methodologies
- Strong proficiency in various social media advertising platform ad managers and the ability to synthesize data across diverse platforms
- Experience building and maintaining automated dashboards and reporting pipelines; proficiency with data visualization tools
- Advanced analytical skills with the ability to work with large, complex datasets and surface clear, actionable insights
- Strong communication skills, capable of presenting data findings to cross-functional stakeholders in a clear, business-relevant way
- Highly organized and self-directed, with the ability to manage multiple workstreams independently in a fast-paced environment
- Collaborative mindset and comfort working cross-functionally with marketing technology, data science, and platform partner teams
- Attribution models across full-funnel paid social activity
- Conversion tracking and pixel governance
- Incrementality testing and lift study design
- A/B testing structures and experimentation protocols
Benefits
- Health benefit contributions
- Retirement plans with match
- Flexible spending accounts
Company Overview