Note: The job is a remote job and is open to candidates in USA. Chess.com is one of the largest gaming sites in the world and the #1 platform for playing, learning, and enjoying chess. They are seeking a Creative Director, Marketing & Brand to define and evolve their creative vision and visual style, driving the brand's evolution into an iconic entertainment brand through innovative marketing campaigns and compelling visual design.
Responsibilities
- Define and evolve the Chess.com brand identity across a spectrum of touchpoints—from campaign visuals to social presence to product launches
- Design and art direct major brand campaigns from concept through final execution
- Lead the visual direction for product launches, performance marketing, social campaigns, sponsorships, and special events
- Personally design the highest-impact creative work while mentoring and elevating the work of others
- Partner closely with Marketing, Product, Partnerships, Content, and Community to ensure cohesive storytelling across channels
- Translate strategy, consumer insights, and marketing goals into compelling creative concepts and world-class visual design
- Advance brand guidelines and design systems that support creative quality at scale
- Guide creative resourcing and asset pipelines to ensure quality across the board
- Push boundaries and help us take bold creative risks—while keeping the brand grounded in tradition, authenticity, and fun
- Build creative that strengthens both long-term brand equity and measurable business growth
Skills
- You're a world-class designer, strategic thinker, and visionary creative who lives at the intersection of product, brand, marketing, and culture
- You know how to grow brands and you're excited to help lead the creative evolution of a game that has been growing for over 1,500 years
- You're wildly imaginative, delightfully playful, and bring fun and humor to your work
- You like chess, gaming, and building worlds that engage audiences, drive growth, and boost retention
- You're a designer first and foremost
- You know how to take a great idea and turn it into work that's impossible to ignore
- Your taste is impeccable, your typography is intentional, your layouts are memorable, and every design decision serves the story
- You sweat the details because you know that's where iconic brands are built
- You love advertising as much as design
- You understand how memorable creative fuels growth
- You're just as excited designing a product launch, paid campaign, or out-of-home takeover as you are crafting a new visual system
- You know that the best performance marketing doesn't feel like performance marketing—it feels like something people actually want to watch, share, and talk about
- Long-term, you'll help define our creative vision and visual style as Chess.com evolves into one of the world's most iconic entertainment brands
- You'll help move Chess.com from more serious to more playful, fun, and challenging art styles while ensuring every campaign, launch, and experience feels unmistakably Chess.com
- Day to day, you'll design and art direct our most important creative work—from global marketing campaigns and product launches to performance advertising, partnerships, and brand moments
- You'll collaborate closely with Product, Marketing, Motion, Copy, Illustration, and Engineering to bring bold ideas to life
- Define and evolve the Chess.com brand identity across a spectrum of touchpoints—from campaign visuals to social presence to product launches
- Design and art direct major brand campaigns from concept through final execution
- Lead the visual direction for product launches, performance marketing, social campaigns, sponsorships, and special events
- Personally design the highest-impact creative work while mentoring and elevating the work of others
- Partner closely with Marketing, Product, Partnerships, Content, and Community to ensure cohesive storytelling across channels
- Translate strategy, consumer insights, and marketing goals into compelling creative concepts and world-class visual design
- Advance brand guidelines and design systems that support creative quality at scale
- Guide creative resourcing and asset pipelines to ensure quality across the board
- Push boundaries and help us take bold creative risks—while keeping the brand grounded in tradition, authenticity, and fun
- Build creative that strengthens both long-term brand equity and measurable business growth
- Grandmaster-level visual design skills with exceptional craft across typography, layout, composition, branding, and digital design using Figma, Adobe Creative Suite, and modern creative tools
- 8+ years of experience in brand, marketing, or creative leadership, ideally in gaming, digital media, entertainment, or consumer technology
- A portfolio demonstrating outstanding campaign work, exceptional design craft, and creative thinking that drove measurable business results
- Proven success defining and executing compelling creative vision with a strong design eye and instinct for modern visual culture
- Deep understanding of advertising, brand design, performance marketing, and multi-channel campaign development
- Success understanding and bridging the gap between product and marketing
- Experience building and scaling creative teams in high-growth environments
- Led brand storytelling and multi-channel campaigns seen (and loved) by millions
- Strong art direction skills across illustration, motion, photography, and emerging creative technologies
- Collaborative and confident communicator who inspires great work across disciplines
- Comfort working and connecting in a remote environment
- Versatile, flexible, and willing to do what's needed in a parkour-like environment
- You know when to follow best practices—and when to ignore them in pursuit of something unforgettable
- You've got a portfolio that demonstrates the needs of the role
- Bonus: deep knowledge of the gaming space, creator economy, and global fandoms
- Huge bonus: familiarity with chess culture and an established interest in the game
Company Overview