Note: The job is a remote job and is open to candidates in USA. Right Side Up is a collective of premium marketing talent, trusted by various companies to drive growth. They are seeking freelance Conversion Rate Optimization (CRO) Consultants to support clients by improving user experiences and driving measurable impact through testing and analysis.
Responsibilities
- Analyze user behavior and conversion funnels to identify drop-off points and opportunities for improvement
- Develop and execute A/B and multivariate testing programs
- Create testing roadmaps aligned to business goals and hypotheses
- Partner with design, product, and engineering teams to implement experiments
- Optimize landing pages, product pages, and key conversion flows
- Use tools such as Optimizely, VWO, Hotjar, and similar platforms to run tests and gather insights, and leverage tools like Webflow to implement and iterate on on-site experiences
- Leverage qualitative and quantitative data (heatmaps, session recordings, surveys, analytics) to inform decisions
- Report on test results and translate findings into actionable recommendations
Skills
- Strong foundation in CRO, experimentation, and user behavior analysis
- Experience designing and executing A/B or multivariate tests
- Familiarity with experimentation and analytics tools (e.g., Optimizely, VWO, Google Analytics, Hotjar)
- Ability to form hypotheses and prioritize tests based on potential impact
- Understanding of UX/UI principles and their impact on conversion
- Strong analytical skills and attention to detail
- Ability to communicate results and insights clearly to stakeholders
- Comfort working across different industries, products, and customer journeys
- Experience with personalization and dynamic content strategies
- Familiarity with statistical significance and experiment design
- Experience in high-growth startup environments
- Experience supporting both strategic planning and hands-on execution
Company Overview