Note: The job is a remote job and is open to candidates in USA. Culligan International is focused on expanding its innovative hydration solutions across North America. The Commercial Business Development Manager will be responsible for building the Zip category through education, specification influence, and market development, acting as a proactive market builder and establishing key relationships in the architecture and design community.
Responsibilities
- Educating a market that largely doesn’t yet know the category
- Driving early specification with architects and designers
- Creating pull-through demand into real projects
- Acting as a market builder, not just a seller
- Drive specification activity early in the design cycle
- Build relationships with key specifiers to increase adoption in project designs
- Identify priority firms, verticals, and markets to focus specification efforts
- Track project influence from design through to installation (pull-through visibility)
- Lead efforts to educate architects, designers, and engineers (A&D) on Zip’s technology and applications
- Deliver CEUs, lunch-and-learns, and in-office presentations
- Drive demo unit placements within specifier offices to build familiarity and preference
- Build relationships with industry associations and design communities
- Develop and refine education content, presentations, and engagement strategies, often building materials from scratch
- Position Zip as a thought leader and premium solution in the category
- Act as a proactive market builder, expanding existing opportunities while developing new relationships and areas of growth
- Operate effectively within an evolving business environment, leveraging existing structure while contributing to ongoing development and refinement
- Build, test, and refine new approaches to: Specifier engagement, Education programs, Demo strategies
- Create and share repeatable playbooks and tools that can scale across regions
- Partner with manufacturer rep agencies to scale A&D coverage and specification activity
- Train and support reps on how to lead with education and specification selling
- Collaborate with Territory Sales Managers (TSMs) to align on spec activity, project pipeline, and sales execution where it drives the greatest impact
- Help define best practices for spec-driven selling across markets
- Support engagement with developers, owners, and project stakeholders
- Help convert specification activity into real project opportunities
- Maintain a balance between: Long-cycle specification influence, Near-term project wins
- Represent Zip at trade shows, industry events, and design forums
- Expand Zip’s presence within A&D and commercial real estate communities
- Contribute to case studies and proof points where applicable
- Reinforce Zip’s positioning as a design-forward, premium brand
Skills
- 5–10+ years of experience in: Business development, specification sales, or A&D engagement
- Commercial construction, building products, or related industries
- Experience working with architects, designers, engineers, or specifiers
- Proven ability to operate in a highly self-directed, ambiguous environment
- Strong communication and presentation skills (especially in educational settings)
- Experience working with or managing rep agency networks
Benefits
- Paid time off
- Health
- Dental
- Vision
- Life
- Disability benefits
- 401(k)
Company Overview
Culligan works to provide better water for their customers in their homes, offices, restaurants, and industrial facilities around the world. It was founded in 1936, and is headquartered in Rosamond, Illinois, USA, with a workforce of 10001+ employees. Its website is http://www.culligan.com/.