ABOUT ODAIA
ODAIA noun
o·da·ia | \ ‘oh-day-yeah \
An Ancient Greek word referring to “tools of the trade.”
To learn more visit odaia.ai.
ODAIA delivers AI-powered commercial intelligence for life sciences - unifying data, accelerating results, and helping commercial teams deepen engagement to enhance care for providers and patients. ODAIA’s AI platform transforms complex data into predictive, personalized insights, enabling commercial leaders to understand their customers, anticipate prescribing behaviors, and make the informed, strategic decisions that bring therapies to patients faster.
OUR MISSION
Reducing patients’ time to therapy by facilitating meaningful interactions with healthcare providers, through human-centric software powered by AI.
WHAT’S ON OFFER
As Product Marketing Manager, you will own the positioning and go-to-market execution for ODAIA’s Field Intelligence product. You will sit at the intersection of product, sales, and the market – translating AI capabilities into compelling stories that resonate with pharma commercial buyers, and equipping our commercial team with the content and tools they need to win. This role rewards curiosity, sound judgment, and strong communication skills. It’s a strong opportunity for someone early in their career who wants meaningful ownership and exposure to product marketing within life sciences and AI.
WHAT YOU WILL DO
Content & Narrative Development
- Develop and maintain positioning and messaging for ODAIA’s Field Intelligence product across target pharma segments and buyer personas
- Translate ODAIA’s AI capabilities – predictive HCP scoring, territory intelligence, omnichannel signal detection – into executive-ready commercial transformation stories, shifting language from “features” to “commercial impact”
- Build and maintain a library of sales collateral including pitch decks, one-pagers, battlecards, objection-handling guides, and ROI frameworks tailored to each segment
- Develop before-and-after storyboards, self-assessment tools, and benchmark evidence to support the commercial transformation narrative
- Support go-to-market planning for new Field Intelligence features and releases – coordinating across product, sales, and customer success to ensure launches drive adoption and pipeline impact
- Monitor how competitors position their offerings, and maintain updated battlecards and competitive positioning guides that sharpen ODAIA’s differentiation
- Develop segment-specific campaign briefs and ICP-aligned content that supports MQL velocity within target territories
- Help build the segment moat by developing vertical-specific use cases, customer proof points, and ROI evidence that make ODAIA the undeniable choice in pharma commercial transformation
- Collaborate with Life Cycle Marketing to develop speaker materials, event content, and post-event follow-up assets that convert attendance into pipeline
- Contribute to the onboarding experience for new commercial hires – supporting structured ramp programs that cover Field Intelligence product knowledge, pharma commercial context (SFE, NBA, omnichannel), and consultative selling methodology
- Help develop training materials, playbooks, and reference guides that enable Commercial Principals and BD Associates to engage confidently at the VP and C-Suite level
- Maintain and continuously improve a centralized enablement hub – content repository, training library, competitive intelligence – that keeps the entire GTM team equipped and current
- Collaborate with Commercial Principals and the Managing Principal to capture wins, objections, and market signals – feeding those learnings back into updated content and messaging
Product Marketing Expertise: Must Have
- 2–4 years of experience in product marketing, content marketing, sales enablement, or GTM strategy – ideally within a B2B SaaS, life sciences, or analytics environment
- Proven ability to translate complex technical or strategic concepts into clear, compelling narratives that resonate with executive buyers
- Experience contributing to or supporting go-to-market programs, product launches, or enablement builds in a fast-moving environment
- Strong writing, editing, and visual storytelling skills – you can produce a polished executive deck and a crisp battlecard with equal confidence
- Ability to absorb market intelligence from the field and quickly convert it into actionable content, competitive positioning, or messaging updates
- Familiarity with the pharma commercial landscape – including Sales Force Effectiveness (SFE), omnichannel strategy, Next Best Action (NBA), and HCP targeting is a strong asset
- Understanding of consultative selling motions and what it takes to support sales teams engaging VP and C-Suite buyers in complex enterprise environments
- Strong judgment and the ability to simplify complex ideas into clear, credible messaging
- Clear, concise communicator who values substance over buzzwords
- Naturally curious and commercially minded, with an interest in how pharma teams actually speak, operate, and make decisions
- Open to feedback, quick to iterate, and comfortable balancing strategic thinking with hands-on execution in a fast-moving environment
- Self-starter who thrives in a lean, highly autonomous environment
- Hands-on experience leveraging AI tools and agentic workflows to accelerate content production
Values-Based Culture
- We Ignite Innovation, Own It, and Stand Together
- At ODAIA, we don’t just deliver AI - we live it. We use AI and agentic automation to improve our efficiency and impact, encouraging constant curiosity in leveraging and integrating AI
- Meaningful stock option grants, immediate medical/dental enrollment, and flexible time off
- WFH flexibility with intentional, high-value in-person collaboration and socials
ODAIA is a remote first organization, with employees located across Canada and the U.S. Our primary office hub is located in central downtown Toronto and walking distance from Union Station.This role may require occasional travel to support field events, internal offsites, and strategic customer engagements.
EMPLOYMENT VERIFICATION
Any conditional offer of employment made to a successful candidate will be subject to the full satisfaction with the results of any background and reference checks.
JOB PROCESS & INTERVIEW DISCLOSURE
ODAIA does not use artificial intelligence (AI) to review applications, filter or analyze resumes.
Our recruitment team may use an AI-powered meeting assistant to record and transcribe interviews for note-taking purposes only. This tool helps our recruiters to be fully present during conversations with candidates who provide consent to this tool being used during an interview. This tool is used in compliance with privacy and employment laws across Canada and the U.S.
We respect the time candidates invest into participating in our recruitment process. ODAIA is committed to providing timely status updates on hiring decisions to all candidates following their final interview, in accordance with applicable employment laws.
The anticipated base salary for this position ranges from $80,000 - $120,000 CAD. This range represents ODAIA’s good-faith estimate based on current market data and internal equity. Final compensation is determined through a comprehensive review of the successful candidate’s unique skill set, specialized experience, certifications and other relevant considerations. As such, the final offer may vary based on these specific factors. Salary expectations will be discussed collaboratively early in the process to ensure alignment. This role is also eligible for health benefits, stock options, and flexible time off policies as mentioned above.
Position Status: This is a newly created position and not related to an existing position vacancy or departure.
DIVERSITY, EQUITY & INCLUSION
ODAIA is an equal opportunity employer. We are committed to building an environment where everyone feels included, valued, respected and heard. We are committed to creating a diverse workplace, free from discrimination on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, parental status, veteran status, disability status or any other characteristics protected by local laws, regulations or ordinances.
ACCOMMODATIONS AND ACCESSIBILITY
Accommodations are available upon request. If you need assistance or accommodation due to a disability or special need at any stage of the recruitment process, please contact us at [email protected].
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