We are seeking an experienced researcher with in-depth knowledge of the advertising, media buying, and experiential marketing industries to help create a comprehensive database and organizational flowchart of key decision-makers across the following sectors:
- Major Media Buying Agencies
- Experiential Marketing Agencies
- Top 100 Brand Target Accounts
The ideal candidate will understand how agencies and brands are structured, recognize the differences between holding companies, agencies, and brand teams, and identify the key influencers in media, experiential, sponsorship, and marketing decisions.
This project will require extensive research using LinkedIn, company websites, trade publications, and other online resources.
• *Responsibilities:**
- Research and document organizational structures within media agencies, experiential agencies, and major brands.
- Identify reporting relationships and create organizational charts that illustrate who reports to whom.
- Research and identify key decision-makers, including:
- CEO
- CMO
- Chief Growth Officer
- Chief Media Officer
- EVP/SVP/VP of Media
- EVP/SVP/VP of Experiential
- Sponsorship and Partnerships leaders
- Client Services leadership
- Strategy and Innovation leadership
- Identify agency holding company relationships and subsidiaries.
- Research top brand accounts and map their internal marketing decision-making structures.
- Build and maintain a clean database in Excel, Google Sheets, Airtable, or a CRM.
- Verify and validate information from multiple sources.
- Provide ongoing updates as organizations evolve.
• *Deliverables:**
For each organization, provide the following information:
- Company Name
- Parent Company (if applicable)
- Executive Name
- Title
- Department
- Direct Manager (if known)
- Reports To
- LinkedIn Profile URL
- Company Website
- Headquarters Location
- Email (when publicly available)
- Notes/Source Links
- Organizational Flowchart/Hierarchy
• *Required Experience:**
Candidates MUST have:
- 3+ years of experience conducting business research, market research, or executive research.
- Strong familiarity with the advertising, media, experiential, sponsorship, or events industries.
- Extensive experience using LinkedIn and LinkedIn Sales Navigator.
- Experience researching large agency networks such as WPP, Omnicom, Publicis, IPG, Dentsu, and Havas.
- Experience researching brand-side marketing organizations.
- Excellent skills in Excel or Google Sheets.
- Exceptional attention to detail.
• *Preferred Qualifications:**
- Previous experience in advertising, media, experiential marketing, sponsorship, or event marketing.
- Familiarity with tools such as Winmo, ZoomInfo, Apollo, ContactOut, RocketReach, or similar platforms.
- Experience creating organizational charts, relationship maps, and account plans.
- Familiarity with CRM platforms such as HubSpot or Salesforce.