Marketing Operations Manager

Marketing Operations Manager Department: Corporate Employment Type: Full Time Location: Remote - USA Compensation: $115,000 - $130,000 / year Description Celebrating 20 years of excellence, SkinSpirit is a top destination for aesthetic skincare and body—with over 60 locations nationwide. Our highly trained experts are the best in the industry—renowned for personalized service delivering safe, effective, medically-proven treatments and optimal results. SkinSpirit is here to ensure you find joy in your skincare journey and happiness in the results you’re looking for.  We thrive in a people-first culture with an authentic emphasis on wellbeing. As we grow, we reinforce the integrity of our unique culture by leading with love and an unparalleled passion for what we do. We offer world-class training and education. And as industry leaders we’re always innovating—bringing state-of-the-art equipment and services to our clinics. Join the SkinSpirit experience!   Position Overview:  The Marketing Operations Manager plays a critical role within the marketing team, focused on optimizing the efficiency and effectiveness of marketing processes, technology, and metrics. This role ensures strategies are executed smoothly and performance is measured accurately. The Marketing Operations Manager bridges the gap between marketing and other departments, such as Clinic Operations and IT, to maintain a cohesive approach to market engagement. This role’s expertise in marketing technology, analytics and process management is essential for driving the continuous improvement of marketing efforts and contributing to the overall success of the organization. Location: This position will be primarily remote with occasional travel (approx. 10%) required. Preferred candidates will be located in US Eastern Time zone.  What You Will Do Lead recurring reviews of marketing automation processes with internal stakeholders and functional leaders to identify areas for improvement, optimization, and innovation  Track, analyze, and report on marketing campaign performance to inform strategic decisions   As the marketing technology subject matter expert, configure and manage the software stack to ensure seamless execution of campaigns and strategies. Including, but not limited to, workflow and automation setup, fields/forms customization, system-wide rules configuration, website content updates, and user roles/permissions setup    Ensure compliance with data privacy regulations and other relevant regulatory requirements such as GDPR, CCPA and ADA while monitoring best practices within marketing operations    In cases where additional configuration support is required, evaluate, engage, and manage consultants who are software subject matter experts    Translate business needs into system requirements and ensure that these are clearly communicated to and understood by IT, consultants and/or software vendors   Develop and execute test plans to ensure newly implemented features are functioning as intended   Provide training and mentoring to marketing staff on best practices and using new features  Monitor system performance, quickly identify and resolve software/process problems and provide regular system performance trend reports   Proactively evaluate upcoming software releases for potential impacts to production environment and new feature adoption opportunities, obtain stakeholder alignment on the most impactful features, and lead the testing and implementation of any new features    Maintain a prioritized list of SkinSpirit specific feature requests submitted to software vendors and negotiate the business case for them to be built   Project manage the implementation of any new software, including evaluation, contract negotiation, implementation and ongoing renewals    Collaborate with cross-functional teams to align marketing initiatives and facilitate continuous improvement (for example, Clinic Operations, Information Technology, Learning & Development)  Ongoing optimization of the marketing software budget by managing licenses, usage, and value for investment ensuring spending is aligned with strategy and objectives  Conduct market research and competitive analysis to stay ahead of industry trends and inform marketing strategies  What You Will Bring Bachelor’s degree required   3-5+ years of hands-on experience with HubSpot; strong technical expertise required  Proficiency in Google Analytics (GA4)  Expertise in Google Tag Manager  Experience with marketing attribution management Experience managing and maintaining digital marketing systems to ensure legal compliance (e.g., cookie consent tools), with familiarity in GDPR, CCPA, and ADA compliance  Experience with data privacy platforms such as Osano or OneTrust preferred  Experience managing the configuration of a variety of marketing technologies including WebFlow, EventBright and other modern marketing platforms   Experience with multi-unit business models including but not limited to healthcare, MedSpa, and brick-and-mortal retail a plus  Experience project managing marketing tool implementations from beginning to successful completion   High proficiency with Excel, Power BI and/or other business intelligence tools to discover impactful process insights and evaluate system performance   Detail-oriented with excellent problem-solving and organizational skills    Excellent verbal and written communication skills with the ability to influence others  Ability to be efficient and productive in a fast-paced environment   Ability to work independently and as part of a team    Consistently demonstrates good judgment, strong character, ethics, and high standards of performance    Physical Requirements:  Prolonged periods of sitting at a desk and working on a computer Occasionally stand, walk, use hands and fingers, handle or feel, reach with hands and arms, climb or balance, stoop, knee, crouch or crawl, talk and hear  This position is fully remote but occasional short-term travel may be required  Benefits We offer a competitive benefits package which includes generous employee discounts, Friends & Family discounts and a beautiful working environment with a stellar team. We also offer paid holidays and a 401k plan with a company match program. For full-time employees we offer Medical, Vision, and Dental insurance. Notices for Applicants   Notice at Collection    Privacy Policy for California Residents SkinSpirit participates in E-Verify; To learn more please visit E-Verify.gov - Employee Rights and Responsibilities SkinSpirit is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We seek to hire on the basis of merit, competence, performance, and business needs.