The Marketing Coordinator plays a key role in driving ticket sales, growing audiences, and bringing the Charleston Symphony’s new and vibrant brand to life. This role blends together a range of responsibilities including campaign execution, audience data strategy, and marketing operations, contributing directly to more than $2M in annual ticket revenue. Working within an agile and collaborative team, this position offers hands-on experience across all areas of marketing, from CRM and budgeting to partnerships and content, making it an ideal opportunity for someone eager to build a well-rounded marketing career in a fast-growing and service-oriented organization.
Duties and Responsibilities:
Marketing Operations & Campaign Execution
• Support and implement subscription and single-ticket campaigns in alignment with revenue goals and marketing strategy
• Coordinate campaign timelines, deliverables, and cross-channel execution to ensure consistency and timeliness
• Maintain and track the marketing content calendar across all platforms
• Support grassroots marketing initiatives and identify opportunities to grow group sales and community presence
• Coordinate cross-promotional partnerships to expand brand visibility and audience reach
• Manage relationships with marketing vendors, including invoice processing and budget tracking
• Maintain updated marketing budget to ensure accurate tracking of campaign expenses
• Provide on-site support for concerts and represent the CSO at community events
Audience Data and CRM Strategy
• Serve as a key resource for patron data, audience insights, and reporting needs
• Generate and analyze ticketing reports to support data-driven decision-making
• Assist in audience segmentation strategies to enhance campaign targeting and effectiveness
• Maintain and update patron records, email lists, and mailing databases
• Manage CRM tools and analytics platforms to support audience growth and retention
• Provide ticket sales and patron support as needed
Communications and Content Coordination
• Coordinate logistics for photo and video shoots, ensuring alignment with campaign and branding needs
• Support media relations efforts, including press release development and outreach coordination
• Research and develop written content related to programming, artists, and organizational initiatives
• Assist in the execution of email marketing campaigns
• Collaborate on social media scheduling and content execution with the Marketing & Design Manager
• Support website updates and digital content publishing
• Deliver excellent customer service through patron communications across multiple channels
Team Support and Cross-Department Collaboration
• Partner with internal departments to support marketing needs across performances, education, and community engagement initiatives
• Provide administrative and operational support to the Director of Marketing as needed
• Contribute to a collaborative, agile team environment focused on achieving organizational goals
• Take on additional projects and responsibilities in support of the CSO’s growth and evolving marketing strategy
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