Marketing and Sales Specialist | Part Time

This is a remote position. We’re looking for a proactive, creative, and sales-mindedMarketing & Sales Specialistto lead and execute our digital marketing initiatives across Facebook, Instagram, TikTok, and email. You’ll also serve as a trusted guide to the business owner — providing strategic direction, education, and hands-on collaboration when needed. This role is ideal for someone with a strong background in consumer marketing and a proven ability to convert engagement intoactual sales— particularly within premium or lifestyle-driven markets. Key Responsibilities • Social Media Marketing & Content Creation • Manage and grow presence onFacebook, Instagram, and TikTok • Create engaging, on-brand content (posts, reels, stories) with a focus on lead generation and trust-building • Help grow a newly created Facebook business page using the owner’s 3k+ personal network • Develop TikTok strategies to increase exposure and appeal to our ideal buyer persona • Digital Advertising & Promotions • Create and manage paid ad campaigns (Google Ads, Facebook/Instagram Ads, TikTok) • Optimize ad performance and troubleshoot underperforming campaigns • Drive high-quality inquiries that convert to puppy sales • Email Marketing & Automation • Set up and manageemail funnelsfor nurturing inquiries and increasing conversion • Automate communications such as puppy birthday greetings, holiday campaigns, and sales follow-ups • Maintain an active and engaged subscriber base • Sales Enablement • Assist in moving inquiries through the sales funnel via email or messaging platforms • Recommend scripts or responses that help convert leads into buyers • Track performance and suggest improvements in the lead-to-sale process • Strategy & Owner Support • Build a tailored marketing and sales plan to meet monthly/quarterly goals • Teach and guide the owner through platforms, tools, and tasks when hands-on support is needed Recommend the right tools for scheduling, CRM, and automation Requirements • Strong background in digital marketingwith direct experience in sales or lead conversion • Proficient in Facebook, Instagram, and TikTok content and ad strategies • Familiarity with email marketing tools (e.g., Mailchimp, ConvertKit, Klaviyo) • Clear understanding of sales funnels, customer psychology, and online purchase behavior • Experience in pet, luxury, or lifestyle industries is a plus • Able to communicate marketing concepts clearly to a business owner and collaborate effectively • Self-starter with excellent attention to detail and time management Bonus Skills (Not Required but Preferred) • Graphic design (Canva, Adobe Creative Suite) • Video editing for Reels/TikToks • SMS or CRM marketing experience Benefits • Employee Benefits • Health and Wellness: Comprehensive HMO coverage for you and your dependents. • Security and Peace of Mind: Group Life Insurance Benefit to safeguard your future. • Financial Flexibility: Virtual Credit Card for added convenience and purchasing power. • Work-Life Balance: Generous Paid Leaves to recharge and prioritize personal time. • Government Benefits: Full support for required government benefits. • Supplemental Pay Types • 13th Month Salary: A festive bonus to celebrate the year’s hard work. • Overtime Pay: Compensation for your extra effort and time. • Night Differential: Additional pay for working late hours or shifts. • Incentives: Performance-based incentives to reward your contributions and achievements