- Own the end-to-end strategy, development, and optimization of the company’s Loyalty Program to drive partner retention, booking frequency, and share of wallet growth.
- Design and implement scalable loyalty mechanics (tiers, rewards, point redemption, goal-based incentives) aligned with commercial and retention objectives.
- Analyze partner behavior, booking activity, and engagement patterns to identify opportunities for loyalty-driven performance uplift.
- Monitor and evaluate loyalty program effectiveness, including incremental uplift, ROI, and impact on retention, gross margin, and partner lifetime value.
- Establish and maintain reporting frameworks for loyalty initiatives, including automation of performance tracking and regular business reviews.
- Optimize loyalty program investment by identifying high-impact partner segments and preventing inefficient reward allocation or promotional misuse.
- Conduct market and competitor benchmarking to identify industry trends and best practices in loyalty program design.
- Define business and functional requirements for new loyalty mechanics and collaborate with Product and Analytics teams to implement program enhancements.
- Lead continuous testing and experimentation within the loyalty framework to improve partner engagement and long-term activity consistency.
Requirements
- Bachelor’s degree in Marketing, Business Administration, Management, or a related field.
- 5-7+ years of experience in Loyalty Programs, Retention Marketing, CRM, Customer Experience, or Lifecycle Marketing roles.
- Proven experience in designing, launching, and managing loyalty or incentive-based engagement programs.
- Strong analytical skills with the ability to work with large datasets and derive actionable performance insights.
- Hands-on experience with CRM platforms and analytical tools for customer data management and behavioral analysis.
- Experience in evaluating campaign or program effectiveness using metrics such as retention rate, frequency, or ROI.
- Demonstrated experience working cross-functionally with Product, Commercial, Marketing, and Data teams.
- Project ownership experience in customer engagement or retention-focused initiatives.
- Solid understanding of customer experience principles and engagement optimization methods.
- English level B2.
Benefits
We offer you:
- Flexible schedules and opportunity to work remotely.
- Ambitious and supportive team who love what they do, appreciate each other, and grow together.
- Internal programs for adaptation and training, development of soft skills, and leadership abilities.
- Partial compensation for participating in external training and conferences.
- Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world.
- Corporate prices on hotels and travel services.
- MyTime Day Off - an extra non-working day without loss of compensation.
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