Description
Overview:
Snapscale is seeking a highly organized and proactive Lead Generation Specialist who can work in a remote set-up to support outbound campaigns, prospect research, and lead qualification efforts. This role focuses on generating and pre-qualifying leads through strategic outreach and AI-assisted workflows, while ensuring accurate tracking, reporting, and coordination throughout the pipeline process.
The ideal candidate is detail-oriented, tech-savvy, and experienced in outbound outreach, CRM management, and lead generation processes. This role does not involve direct sales or closing responsibilities.
Key Responsibilities:
Lead Generation & Prospecting
- Research and identify target prospects based on defined ICPs and campaign criteria
- Build and maintain accurate prospect lists with relevant contact information
- Continuously source new leads to support outbound campaigns
- Focus on lead generation and pre-qualification only; no sales or closing responsibilities
Outreach Execution
- Execute outbound campaigns through email, LinkedIn, and other approved channels
- Personalize messaging using provided frameworks and AI tools
- Maintain consistent daily outreach activity based on defined targets
Follow-Up & Pipeline Management
- Conduct structured follow-up sequences for outbound prospects
- Track all interactions and update lead statuses in the CRM or tracking system
- Ensure all leads have clear next steps or follow-up actions
Lead Qualification & Handoff
- Identify and qualify leads based on predefined criteria
- Escalate engaged prospects to the appropriate team member
- Ensure smooth handoff with complete communication history and context
AI-Driven Workflow Execution
- Utilize tools such as ChatGPT or Claude for messaging, research, and workflow support
- Improve outreach efficiency through prompt optimization and automation
- Continuously refine workflows and outreach processes
Tracking & Reporting
- Maintain clean and accurate outreach records
- Track outreach metrics, response rates, and qualified leads
- Provide weekly reporting summaries with performance insights
Marketing & Administrative Support
- Assist with basic Canva graphic creation and minor landing page updates
- Support email campaign execution and outreach sequences
- Assist with meeting scheduling, documentation, and coordination tasks
Perks:
- Health Maintenance Organization (HMO)
- Competitive pay
- Government-mandated benefits
- 13th month pay
- Night differential pay
- Internet allowance
- Yearly salary increase
- Opportunities for career growth and development
Requirements
- Minimum 1 year of experience in lead generation, outreach, sales support, or a related industry
- Experience with outbound prospecting through email, LinkedIn, and similar platforms
- Familiarity with CRM systems and pipeline management
- Experience using AI tools such as ChatGPT or Claude for workflow support is highly preferred
- Strong written English communication and personalization skills
- Highly organized, detail-oriented, and self-driven
- Comfortable handling repetitive outreach tasks while maintaining accuracy and consistency
- Basic experience with Canva and marketing support tasks is an advantage
- Ability to manage multiple tasks and meet outreach targets in a fast-paced environment
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