Growth Lead

About Rouge Care Rouge Care is a premium red light therapy company building the future of health technology through clinically inspired wellness devices, software, and design. We are looking for a Growth Lead to help scale Rouge Care through paid acquisition, experimentation, and channel optimization. Role Overview The Growth Lead owns paid media execution and performance across: Meta Ads Google Ads TikTok Ads Pinterest Ads This role is heavily focused on: Media buying Scaling campaigns Creative testing Landing page experimentation Revenue growth You will also contribute to: SEO Email/SMS Website CRO You will work closely with the Marketing Manager and collaborate with: Creative Director Copywriter Designer/Video Editor Developer SEO Consultant Email Specialist Responsibilities Execute and optimize paid media campaigns across Meta, Google, TikTok, and Pinterest Manage budgets, bidding, audience strategy, and campaign structure Analyze performance across funnels, creatives, offers, and landing pages Launch and manage creative testing initiatives Identify growth opportunities and scaling levers Collaborate with the creative team on ad concepts, hooks, messaging, and formats Run CRO experiments across landing pages, PDPs, bundles, and offers Work with the developer to launch experiments quickly Contribute ideas and recommendations for SEO, Email/SMS, and website performance Monitor KPIs including MER, ROAS, CAC, CVR, and revenue contribution What We’re Looking For 5+ years managing paid media for e-commerce brands Deep understanding of Meta Ads and Google Ads Experience with TikTok and Pinterest advertising Strong understanding of Shopify, Klaviyo and GA4 Creative performance mindset to scale CRO and experimentation mindset Strong analytical and problem-solving skills Ability to work autonomously in a remote environment Comfortable moving fast and taking ownership Benefits Remote-first work environment 4 weeks vacation 5 personal/sick days Group insurance RRSP matching up to $5,000 $500 annual health & wellness flex allowance Legendary christmas party Our Values We’re Here to Heal We believe our products genuinely improve people’s lives. Empathy, care, and long-term trust matter in everything we do. People First We show up for our customers and for each other. We protect our team, communicate directly, and operate with mutual respect. Win. Then Win Again. We are ambitious, accountable, and proactive. We see problems early and solve them before they become bigger issues. Build What Doesn’t Exist Yet We invest in long-term innovation across hardware, software, AI, science, and customer experience. Earn Trust Through Excellence We operate like a premium brand. Details matter, quality matters, and “good enough” is never the standard.