About Digital Green
Digital Green is a global non-profit that leverages digital platforms and community-driven approaches to improve smallholder farmer livelihoods. FarmerChat—our AI-powered, multilingual advisory platform—delivers timely, locally relevant guidance on climate-resilient farming, pest management, input use, and market access in English. While FarmerChat has demonstrated strong value for farmers, there is a clear opportunity to strengthen its digital presence and scale farmer onboarding. Digital Green Foundation Kenya (also DGFK) is therefore engaging a qualified Graphic Designer to drive growth across Facebook, Instagram, TikTok, and YouTube with DGFK teams on social media engagement.
About the Role: Graphic Designer
The Graphic Designer will lead the design and creative direction for FarmerChat, ensuring a visually engaging and user-friendly experience across the app and all digital touchpoints. This role involves collaborating closely with the product and program teams to translate user insights and growth strategies into intuitive, high-impact designs. The consultant will design and produce multimedia content for in-app interfaces, marketing campaigns, and social media — enhancing user engagement, accessibility, and trust. Additionally, they will maintain brand consistency across platforms while developing scalable templates and design systems for future campaigns.
Scope of Work
1. Design & Content Creation (Core Requirement)
- Design high-quality static and motion creatives for digital and social platforms (posts, carousels, infographics, story assets) using tools like Canva, Figma, Photoshop, or Illustrator.
- Create AI-generated reels, animations, and short-form videos optimized for social platforms (Instagram, Facebook, YouTube Shorts), aligned to regional farming contexts and languages.
- Develop campaign visuals and copy layouts for performance marketing (Meta, Google, and in-app campaigns) — ensuring each asset aligns with CTR and conversion goals.
- Design and adapt App Store and Play Store listings (icons, screenshots, banners) that reflect the FarmerChat brand and improve install conversion.
- Collaborate with the product team to ensure visual consistency across UI, notifications, and in-app tooltips (Plotline, MoEngage, WhatsApp).
2. Localization & Regional Adaptation
- Customize visuals, videos, and creative assets to reflect local crops, attire, and environmental contexts for India audiences and Kenya, Ethiopia, Brazil, and Nigeria on a needs basis.
- Ensure culturally relevant color palettes, icons, and visual cues for regional audiences.
3. Collaboration & Cross-Functional Support
- Partner with the Growth Consultant to align creative direction with ongoing engagement experiments and performance data.
- Support MoEngage and Plotline campaigns with contextual banners, tooltips, and spotlight creatives.
- Coordinate with performance marketing teams to produce A/B creative variants for ad optimization
What We’re Looking For
- 4-6 years of experience in Marketing content, communications or product design
- Strong experience with mobile apps, consumer products, or content-led platforms
- Alignment with DG Mission and Values
Application Requirements:
Submit the following via the JazzHR application form by Tuesday 30th June 2026:
- Professional Profile / CV (max. 3 pages): relevant experience, platforms managed, and key achievements.
- Portfolio: links to active or past portfolios.
- Sample Content Plan: one-week content calendar (minimum 2 platforms) and at least 3 mock posts.
- Financial Proposal: hourly or daily consultancy rate inclusive of tools and software.
- Two Professional References (upon request) who can speak to relevant graphic design experience.
Only shortlisted candidates will be contacted.
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