At arenaflex, we're on a mission to revolutionize the world of sports and active hydration with our innovative products and services. As a fast-paced and dynamic company, we're always looking for talented individuals who share our passion for excellence and our commitment to delivering exceptional results. We're excited to announce an exciting opportunity for a Senior Director, Customer Sales South to join our team and drive business growth in the sports nutrition industry.
**About arenaflex**
arenaflex is a leading company in the sports nutrition industry, with a portfolio of iconic brands that include BODYARMOR and POWERADE. As a subsidiary of The Coca-Cola Company, we have the resources and expertise to deliver innovative solutions that meet the evolving needs of our customers and consumers. Our entrepreneurial culture is built on a foundation of teamwork, passion, and a growth mindset, and we're committed to creating a workplace that is inclusive, diverse, and empowering.
**Job Summary**
We're seeking an experienced Senior Director, Customer Sales South to lead our customer sales efforts in the South region. As a key member of our team, you will be responsible for developing and executing strategies to drive business growth, build strong relationships with customers, and deliver exceptional results. You will lead a cross-functional team to deliver business results across assigned territory, negotiate annual agreements, and provide subject matter expertise to resolve complex customer issues.
**Responsibilities**
As a Senior Director, Customer Sales South, you will be responsible for the following key responsibilities:
* **Customer Development**
+ Strategic leader responsible for the oversight of the Publix and SEG customer relationship on behalf of arenaflex.
+ Lead a team of direct reports to lead HEB, Brookshire, K-VA-T Food City, and Military Customers.
+ Drive processes and execution of annual plans across assigned customers and bottlers. Delivery of key business and financial metrics, including topline results (Revenue, volume, Share) and key financial metrics (trade spend and T&E budgets), will be required.
+ Partner with Sr. Management and cross-functional team members to build Annual Plans to achieve both short-term and long-term business objectives.
+ Lead annual negotiations ensuring an optimized partnership agreement is in place that supports overall organizational priorities.
+ Collaborative leader of a cross-functional team responsible for the development and implementation of overall customer selling stories, while providing key insights to deliver all key execution metrics (Assortment, Shelving, Pricing, Merchandising, and Innovation).
+ Oversee the on-going account updates and performance reporting against key metrics and problem-solve plan gaps and bring forward recommendations to deliver on required business objectives.
+ Oversee & complete administrative duties required by the customer (contracts, new item forms, etc.)
+ Strong data & insights knowledge and skills to assist in storytelling-type selling
* **System Leadership**
+ Participate in all system routines as needed (CCLT, Customer core Teams) to provide customer updates, including annual plan targets and elements, and on-going customer performance updates and action plans to deliver annual plans.
+ Work closely with Coca-Cola sales teams to maximize mutual goals, results, and execution
+ Build and leverage relationships with both arenaflex teams and Bottlers to ensure alignment and focus on delivering key customer objectives.
* **Cross-Functional Communication and Collaboration**
+ Provides on-going updates on customer plan results and opportunities to arenaflex management.
+ Participate in key cross-functional routines to provide on-going plan updates and ensure flawless execution of customer programs and initiatives.
+ Provide customer input to annual plans, including all Marketing, Commercial, and Innovation plans.
* **Organizational Development**
+ Fully leverage all cross-functional resources to deliver best-in-class capabilities to customers, including selling stories, consumer and customer marketing, and insights, and revenue growth management plans.
+ Coach and mentor team, direct reports & support staff, providing subject matter expertise on customer needs, ensuring the team is supported, and the required resources are in place to support overall business priorities.
+ Manage to annual T&E budget for department, ensuring alignment with internal financial objectives.
**Requirements**
To be successful in this role, you will need to possess the following qualifications and skills:
* **Education**
+ Bachelors Degree or relevant experience required
* **Experience**
+ 8 years direct sales experience in the CPG industry and hold a track record of successfully selling into multiple national and regional channel customers required
+ Located in Southeast or Texas preferred
+ Recent Publix and SEG experience preferred
+ DSD beverage background preferred
* **Skills**
+ Self-motivated and highly organized with a strong desire to produce results with an entrepreneurial spirit to succeed
+ Ability to quickly assess the needs of the business, develop an action plan, and manage the required change
+ Effective intermingle with a wide variety of business professionals
+ Passion for building brands, new products, and long-term growth
+ Verifiable list of current contacts with appropriate buyers & divisional managers
+ Solid computer skills in Outlook, Power Point, Excel, and Word
+ Strong understanding and analytical skills in understanding of Nielsen/IRI syndicated data
* **Travel**
+ Position requires substantial travel (30% if based in FL area; 50% outside of territory) by car and plane, including both local and neighboring geographic territories
+ Must hold and maintain a valid driver's license and be able to drive long distances
+ Motor Vehicle Records must satisfy Company standards per Driving Policy
**Preferred Skills**
* Alteryx
* Branding
* Channels Strategy
* Conversion Rate
* Customer Insights
* Demand Generation
* Digital Advertising
* Google Analytics
* Key Performance Indicators (KPI)
* Leadership
* Marketing Campaigns
* Marketing Insights
* Marketing Strategies
* Market Segmentation
* Media Buying
* Microsoft Office
* Microsoft Power Business Intelligence (BI)
* Product Commercialization
* Sales Channel Development
* Social Media
* Strategy Development
* Structured Query Language (SQL)
* Tableau (Software)
**Compensation and Benefits**
arenaflex offers a competitive compensation package, including a base salary range of $169,000 - $196,000, depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is also offered. Annual Incentive Reference Value Percentage is 30, indicating performance at target.
**Our Purpose and Growth Culture**
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible, and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive, and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
**Equal Opportunity Employer**
arenaflex is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class.
**How to Apply**
If you're a motivated and results-driven individual who is passionate about the sports nutrition industry, we encourage you to apply for this exciting opportunity. Please visit the link below to submit your application:
Apply Job!
Apply for this job