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Posted May 25, 2026

**Experienced Full Stack Sales Director – Customer Sales South in Tampa, FL at arenaflex**

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In the fast-paced world of consumer goods, arenaflex stands out as a leader in innovation and customer satisfaction. As a key player in the industry, arenaflex is seeking an experienced and results-driven Full Stack Sales Director – Customer Sales South to join our team in Tampa, FL. This is an exceptional opportunity for a seasoned sales professional to lead a cross-functional team, drive business growth, and make a lasting impact on our customers and the industry as a whole. **About arenaflex** arenaflex is a dynamic and entrepreneurial company that thrives on innovation, teamwork, and a passion for delivering exceptional results. With a rich history and a commitment to excellence, arenaflex has established itself as a leader in the consumer goods industry. Our unique culture is built on four key behaviors: curious, empowered, inclusive, and agile. We believe that our culture is one of the reasons our company continues to thrive after decades of growth and success. **Job Summary** As a Full Stack Sales Director – Customer Sales South, you will be responsible for leading a cross-functional team to deliver business results across assigned territory. You will be a key leader within arenaflex, driving annual planning processes, negotiating annual agreements, and providing subject matter expertise to resolve complex customer issues. Your primary focus will be on delivering BASN annual goals, managing Publix and SEG customers, and overseeing two direct reports who manage Texas (HEB & Brookshire), K-VA-T Food City, and Military Channel customers. **Responsibilities** * **Customer Development** + Strategic leader responsible for the oversight of the Publix and SEG customer relationship on behalf of BASN. + Lead a team of direct reports to lead HEB, Brookshire, K-VA-T Food City, and Military Customers. + Drive processes and execution of annual plans across assigned customers and bottlers. + Delivery of key business and financial metrics, including topline results (Revenue, volume, Share) and key financial metrics (trade spend and T&E budgets). * **System Leadership** + Participate in all system routines as needed (CCLT, Customer core Teams) to provide customer updates, including annual plan targets and elements, and on-going customer performance updates and action plans to deliver annual plans. + Work closely with arenaflex sales teams to maximize mutual goals, results, and execution. + Build and leverage relationships with both BASN teams and Bottlers to ensure alignment and focus on delivering key customer objectives. * **Cross Functional Communication and Collaboration** + Provides on-going updates on customer plan results and opportunities to arenaflex management. + Participate in key cross-functional routines to provide on-going plan updates and ensure flawless execution of customer programs and initiatives. + Provide customer input to annual plans, including all Marketing, Commercial, and Innovation plans. * **Organizational Development** + Fully leverage all cross-functional resources to deliver best-in-class capabilities to customers, including selling stories, consumer and customer marketing, and insights, and revenue growth management plans. + Coach and mentor team, direct reports, and support staff, providing subject matter expertise on customer needs, ensuring the team is supported, and the required resources are in place to support overall business priorities. + Manage to annual T&E budget for department, ensuring alignment with internal financial objectives. **Requirements** * **Education** + Bachelor's Degree or relevant experience required * **Experience** + 8 years direct sales experience in the CPG industry, with a track record of successfully selling into multiple national and regional channel customers required + Located in Southeast or Texas preferred + Recent Publix and SEG experience preferred + DSD beverage background preferred * **Skills** + Strong data and insights knowledge and skills to assist in storytelling-type selling + Solid computer skills in Outlook, PowerPoint, Excel, and Word + Strong understanding and analytical skills in understanding of Nielsen/IRI syndicated data + Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (BI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software) * **Travel** + Position requires substantial travel (30% if based in FL area; 50% outside of territory) by car and plane, including both local and neighboring geographic territories + Must hold and maintain a valid driver's license and be able to drive long distances + Motor Vehicle Records must satisfy arenaflex standards per Driving Policy **What We Offer** * **Competitive Salary** + $169,000 - $196,000 per year * **Benefits** + A full range of medical, financial, and/or other benefits, dependent on the position * **Annual Incentive Reference Value Percentage** + 30 * **Growth Opportunities** + arenaflex is committed to the growth and development of our employees, offering opportunities for advancement and professional growth * **Inclusive Culture** + arenaflex is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class. **How to Apply** If you are a motivated and results-driven sales professional looking for a new challenge, please submit your application, including your resume and a cover letter, to [insert contact information]. 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