About the position
Responsible for elevating and enhancing content marketing efforts on Elevance-owned platforms, helping to create and bring to life enterprise thought leadership messaging by offering a clear perspective on what is necessary to improve health through the lens of whole health, offering the latest insights, points-of-view, and perspectives from thought leaders inside and outside of the organization.
Responsibilities
• Researches, writes, edits, and reviews content for Elevance owned channels and social platforms
• Identifies content topics that ladder up to the thought leadership platform’s topics and themes
• Pitches new ideas to the core Enterprise Content Marketing Strategy team
• Creates relationships with contacts and sources inside and outside of the organization that could potentially be featured in content
• Collaborates with Elevance Brand Team, Corporate Communications, and other lines of business to inform topics and article content
• Participates and acts as a leading voice within the Enterprise Editorial Council
• Ensures that marketing efforts are connected and aligned to the Enterprise messaging platform
• Ensures all materials meet internal and external business and legal standards, and follows appropriate corporate standards, guidelines, and approval processes
Requirements
• Requires a BA/BS in Communications, Journalism or a related field and a minimum of 8 years of job related experience; or any combination of education and experience, which would provide an equivalent background.
Nice-to-haves
• Experience in healthcare or managed care preferred
• Strong writing/editing background focused on journalism or Brand journalism in the health space and thought leadership is preferred
• Experience with Messaging platforms is preferred
• Experience working with LLM Metrics (Large Language models Search Metrics) is nice to have
Benefits
• a comprehensive benefits package
• incentive and recognition programs
• equity stock purchase
• 401k contribution