Editorial Content Lead – THL Studios

Job Description: • serve as a lead writer and editor responsible for THL’s content • translate strategy into high-impact storytelling that advances mission to end the abuse of animals raised for food • take ownership of complex, high-stakes content projects • ensure content is clear, persuasive, and aligned with organizational goals • increase capacity across teams and strengthen quality, consistency, and effectiveness of external communications • work across formats and audiences, from long-form reports to conversion-focused web content • shape narratives that drive campaign wins, motivate people to take action, donate, and deepen engagement with work • report to the Associate Director of Editorial and collaborate closely with Campaigns, Development, Digital Mobilization, and Creative teams • manage the full content lifecycle across digital and print deliverables • analyze content performance data, including clicks, time on page, and conversion rates • lead proactive A/B testing on messaging, structure, and layouts for improvement • partner with cross-functional teams to test enhancements of templated/reusable content design systems Requirements: • 3+ years of professional writing and editing experience • strong portfolio of both long-form and short-form content • demonstrated ability to synthesize complex, high-level ideas into clear, compelling, persuasive narratives • experience writing across formats, including reports, web content, and fundraising or campaign materials • demonstrated visual literacy to ensure imagery is aligned with narrative • strong attention to detail • expertise in earning attention in a crowded digital landscape • expertise in creating content built to drive user actions and engagement • ability to adapt nuanced messaging for different audiences, channels, and goals • skilled in structuring content for clarity, engagement, and conversion • understanding of how writing interacts with UX and design • skilled with using web-based visual interfaces including CRM/Email platforms and CMS tools • demonstrated ability to effectively leverage AI tools to support content development • effectively adjusts writing style and tone across formats and audiences • strong sense of editorial judgement • strong critical thinking skills • builds strong, effective partnerships across teams • provides and receives clear, constructive editorial feedback • demonstrates awareness of broader animal welfare trends • identifies and addresses cultural sensitivities and global perspectives when creating content Benefits: • full medical coverage • optional dental and vision packages • paid sick leave • 401(k) retirement plan with matching • pet care & Rx discount plans • working from home • up to 16 weeks of paid parental leave for eligible employees • wellness benefits • paid holidays • flexible vacation time • professional development • supportive environment at The Humane League!