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Posted May 14, 2026

Director of Digital Product

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Job Description: • Monitor website performance regularly and identify drops in conversion or revenue • Diagnose friction points across the funnel and recommend solutions quickly • Own the A/B testing roadmap from hypothesis to execution to analysis • Prioritize experiments based on revenue impact and strategic value • Continuously improve conversion rate across key pages • Build and optimize landing pages for paid media, email, affiliate, and promotions • Improve PDPs, bundles, checkout flow, and upsell paths • Optimize UX elements including layout, navigation, CTA placement, and page structure • Improve LTV to CAC through funnel and site improvements • Increase AOV and ARPU through upsells and cross-sells • Work with lifecycle and paid media teams to improve overall customer value • Optimize post-purchase flows and customer engagement paths • Partner with the creative on messaging, design, and UX improvements • Work with engineering or dev partners to implement changes efficiently • Manage CRO backlog and testing pipeline using structured workflows • Build repeatable processes for testing, reporting, and iteration Requirements: • 8+ years in CRO, growth, or e-commerce optimization roles • Strong experience in DTC or e-commerce environments • Deep understanding of Shopify Plus or similar platforms • Proven experience running A/B tests and experimentation programs • Strong analytical mindset with comfort in data and performance metrics • Experience working with UX, design, and development teams • Ability to identify friction and translate insights into actionable tests • Familiarity with tools such as GA4, Hotjar, Northbeam, or similar • Comfortable working in fast-paced, performance-driven environments • Strong ownership mindset with the ability to operate independently. Benefits: • Unlimited PTO • Medical, Dental, Vision and Life Insurance • Paid Parental Leave • WFH Setup Credit • Quarterly Fitness Credit • Quarterly Read-On-Us Credit • Employee Discounts on iRESTORE Products! Apply tot his job Apply To this Job