Direct-Response YouTube Ad Scriptwriter + Landing Page Copywriter for Behavioral Health Pilot
I’m looking for a direct-response copywriter for an upcoming YouTube ad pilot in the addiction treatment / behavioral health space.
The campaign would likely be for a licensed treatment center and would be built around a spokesperson who has personally been to rehab and gotten clean. The copy needs to feel real, grounded, and natural when spoken on camera.
I’m looking for someone with experience writing direct-response video ads — especially YouTube ads, VSLs, spoken-word ads, direct-to-camera ads, spokesperson-led ads, or performance marketing scripts designed to generate leads, calls, or appointments.
Pilot scope:
- 3 direct-to-camera YouTube ad scripts, around 90 seconds each
- 3 hook options per script, so 9 hooks total
- One script aimed at loved ones/family members
- One script aimed at people who may personally need help
- One educational script around what rehab/treatment actually looks like
- Landing page copy for one page with two paths:
- “I’m looking for help for myself”
- “I’m worried about someone I love”
- A/B test copy for the landing page:
- 3 headline options
- 3 subheadline options
- 3 CTA options
- Outline for one downloadable guide/resource
- Thank-you page copy
The goal is to create direct-response YouTube ads and landing page copy that educate the viewer and get them to either request the resource or speak confidentially with admissions.
Please include in your application:
1. Your experience writing direct-response YouTube ads, VSLs, spoken-word video ads, or performance marketing scripts
2. Any experience with direct-to-camera, spokesperson-led, testimonial-style, or lived-experience ads
3. Any experience writing landing pages for lead generation
4. Any experience in healthcare, behavioral health, addiction treatment, mental health, insurance, legal, or another regulated space
5. Relevant samples of video scripts, VSLs, landing pages, or similar campaigns
6. Your price for the scope above
7. Your estimated turnaround time
I’m looking for someone who understands hooks, direct response, emotional nuance, and copy that sounds natural when spoken on camera.
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