Digital Marketing & Content Strategist

About the Role We’re looking for a sharp, AI-fluent marketer who can own our content engine end-to-end — from crafting email sequences to coordinating video and podcast production, managing social channels, and reporting on what’s actually working. This role is ideal for someone who combines strategic, big-picture thinking with exceptional execution and attention to detail. You are a critical thinker who is eager to learn, grow, and climb within a fast-moving organization. You’re not afraid to be a voice in the room, contribute ideas, and think proactively about how to improve systems, messaging, and results. At the same time, you’re adaptable and willing to support both strategic initiatives and day-to-day execution. You bring humility, organization, follow-through, and a willingness to jump in wherever needed to support the mission. The right person is highly organized, detail oriented, adaptable, and deeply aligned with AFL’s mission, values, and commitment to creating meaningful impact through connection, transformation, and service. 1. Content Strategy & Campaign Planning • Contribute to and help execute AFL’s overall content marketing strategy across email, social media, YouTube, podcasting, and paid media • Build and maintain the master content calendar, ensuring alignment across launches, campaigns, partnerships, and brand priorities • Collaborate cross-functionally with leadership, coaches, media, sales, and operations teams to align messaging and campaign goals • Brainstorm and develop new content ideas, campaign angles, hooks, and storytelling opportunities that support audience growth and engagement • Identify opportunities to improve content systems, workflows, messaging consistency, and audience experience 2. Email Marketing & Automation • Write compelling email copy across multiple formats including promotional campaigns, nurture sequences, launch emails, newsletters, and automated workflows • Build, manage, and optimize email automation systems including segmentation, triggers, tagging, A/B testing, and performance tracking • Monitor and improve key email performance metrics including open rates, click-through rates, engagement, and lead conversion • Ensure all email communication aligns with AFL’s tone, brand voice, and mission 3. Social Media & Community Growth • Manage and support AFL’s presence across Instagram, YouTube, and additional emerging social platforms • Create, schedule, publish, and optimize content including captions, thumbnails, hashtags, descriptions, reels, and short-form content • Monitor trends, platform changes, audience behavior, and growth opportunities to improve reach and engagement • Support community engagement initiatives and audience interaction across channels • Collaborate with media and creative teams to ensure content is optimized for platform performance and brand consistency 4. Video & Podcast Production Coordination • Coordinate end-to-end video production workflows including scheduling shoots, managing timelines, organizing deliverables, and overseeing publishing schedules • Serve as a liaison between internal teams, editors, designers, and videographers to ensure projects move efficiently from concept to completion • Manage podcast production workflows including recording coordination, editing handoff, show notes, episode publishing, and distribution across podcast platforms • Maintain organization of digital assets, production schedules, approvals, and publishing deadlines 5. Reporting, Analytics & Performance Optimization • Track and report on social media, content, podcast, and email performance weekly and monthly • Analyze data and translate findings into actionable recommendations for growth and optimization • Monitor campaign performance, audience engagement, conversion metrics, and content effectiveness • Help leadership understand what is working, what is not, and where opportunities exist to improve performance and scale impact 6. Cross Functional Collaboration & Operational Support • Operate as a highly collaborative team member who communicates proactively and follows through consistently • Maintain strong organization and project management across multiple moving priorities • Jump in to support evolving business needs, launches, campaigns, and operational initiatives as needed • Bring solutions, ideas, and ownership while remaining adaptable in a fast-moving entrepreneurial environment What We’re Looking For Experience & Technical Skills • 3–5 years of experience in digital marketing, content marketing, social media, or a related marketing role • Hands-on experience managing content across Instagram, YouTube, email marketing, and podcast platforms • Strong understanding of content strategy, audience engagement, and digital growth tactics • Proven experience with email marketing platforms such as Klaviyo, Mailchimp, ActiveCampaign, or similar systems • Experience using AI tools and LLMs such as Claude or ChatGPT to support ideation, research, copywriting, workflows, and production efficiency • Familiarity with analytics and reporting platforms including social insights, email dashboards, and marketing performance tracking tools • Experience coordinating creative projects across editors, designers, contractors, or production teams Communication & Execution • Exceptional written and verbal communication skills with strong attention to tone, detail, and clarity • Strong copywriting ability across multiple formats including email, social captions, scripts, ad copy, and show notes • Highly organized with the ability to manage multiple projects, deadlines, and priorities simultaneously • Strong critical thinking and problem-solving skills with the ability to anticipate needs and think proactively • Comfortable giving ideas, feedback, and thoughtful input in collaborative discussions Mindset & Cultural Alignment • Deep alignment with AFL’s mission, values, and commitment to transformation and service • Eager to learn, grow, and expand responsibilities over time • Humble, team-first mindset with a willingness to jump in wherever needed • Self-starter who thrives in fast-moving, entrepreneurial environments • High level of ownership, accountability, follow-through, and professionalism How Success is Measured Content & Audience Growth • Growth across Instagram, YouTube, podcast, and email audiences • Consistency and quality of content publishing cadence across all platforms • Increased audience engagement, reach, watch time, and subscriber retention Email Marketing Performance • Email open rates, click-through rates, and lead generation performance • Improvement in automation effectiveness and nurture sequence engagement • Conversion performance across campaigns and launches Operational Excellence • Timely and organized coordination of content production workflows • Strong communication and cross-functional collaboration • Ability to consistently execute high-quality work with minimal oversight Strategic Contribution • Proactive ideas and recommendations that improve marketing performance and systems • Ability to identify growth opportunities and contribute to long-term brand strategy • Consistent contribution to AFL’s mission, culture, and overall audience impact Pay: $60,000.00 - $100,000.00 per year Experience: • digital or content marketing: 5 years (Required) • managing social media content: 3 years (Required) • email marketing platform: 3 years (Required) Work Location: Remote Apply tot his job Apply To this Job