This role centers on promoting the launch of a new faith-based YouTube channel, The Narrow Way Project, and its debut music video, “My Super Power Is Jesus.” The primary objective is to drive channel growth to at least 1,000 subscribers and foster an engaged audience for future releases. The project is fully prepared with a countdown campaign, consistent branding, and audience engagement tools. You will be responsible for developing and executing a creative, results-driven promotional strategy, leveraging available assets and targeting a faith-based demographic through organic and social media channels.
Deliverables
• Develop and implement a comprehensive promotional strategy for the music video launch and channel growth
• Utilize YouTube growth tactics, short-form content, and social media campaigns to maximize reach and engagement
• Target and engage faith-based audiences using organic and paid methods as appropriate
• Propose and execute creative approaches for audience building and subscriber growth
• Monitor campaign performance and adjust tactics to achieve subscriber and engagement goals
• Provide regular updates on progress, including analytics and key milestones
• Submit a detailed proposal outlining your strategy, platforms to be used, expected results, relevant past work, and estimated timeline
Requirements
• Proven experience in digital marketing, social media promotion, and YouTube channel growth
• Strong understanding of faith-based or niche audience targeting
• Demonstrated ability to create and execute successful launch campaigns for music or video content
• Proficiency with YouTube analytics, social media platforms, and content creation tools
• Excellent communication and reporting skills
• Creative thinker with a track record of organic audience growth
• Ability to work independently and deliver results within set timelines
• Portfolio or examples of similar past projects required
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