ROI Revolution, Inc. is a digital marketing agency that helps consumer brands accelerate growth through strategic marketing services. They are seeking a Digital Marketing Analyst to plan, execute, analyze, and optimize digital advertising campaigns while developing expertise in programmatic advertising.
Responsibilities
- Plan and execute clients’ display, CTV/OTT, audio, native, and digital-out-of-home programmatic campaigns
- Provide ongoing optimizations throughout the duration of a campaign by regularly reviewing advertising tactics and shifting budgets to drive performance against client KPIs
- Evaluate performance within programmatic platforms to provide insights and strategic recommendations for current and future campaigns
- Work with client and internal teams to create robust media plans for programmatic activation, with annual budgets reaching seven figures
- Coordinate the implementation and troubleshooting of conversion, retargeting, and look-a-like tracking pixels with partner ad platforms
- Collaborate with internal Paid Media teams and media partners to ensure strategic alignment across media channels
- Create regular performance reports and share findings with client contacts on a weekly basis
- Perform audits of prospective clients’ programmatic campaigns and make recommendations to secure new business for the agency
- Assist the programmatic team in training internal team members on programmatic best practices and platforms
Skills
- At least 1 year of experience in paid advertising (paid search, paid social, programmatic, or retail media)
- Bachelor's degree
- Experience managing and optimizing campaigns within one or more digital marketing platforms, such as Google Ads, Meta Ads Manager, LinkedIn Ads, Microsoft Ads, Amazon Advertising, or similar advertising platforms
- Flexible, self-starter with the ability to take ownership of numerous, fast-moving projects and is comfortable working with ambiguity
- Detail oriented with strong follow-through
- Ability to analyze data and translate into actionable insights
- Strong written, verbal, and visual communication
- Understanding of digital media metrics and how they interact and influence one another
- Embodies ROI's core values and is willing to contribute to a collaborative team environment
Benefits
- Work-life integration supported by a hybrid work environment and core office hours.
- Thoughtfully designed workspace for collaboration, deep work, and downtime.
- 20 days of PTO with incremental increases as your ROI career progresses.
- 10 paid holidays.
- Comprehensive physical and mental health benefits (ROI covers 100% of the cost for employee medical and dental).
- Paid disability and life insurance.
- Monthly education bonus.
- Training and mentorship programs designed for personal and professional growth.
- Team lunches twice per quarter.
- Quarterly team builders.
- Fully stocked kitchen and catered weekly lunch.
- Eco-friendly office with onsite gym and game room.
Company Overview
ROI Revolution is a digital marketing agency that guides consumer brands to profitable growth. It was founded in 2002, and is headquartered in Raleigh, North Carolina, USA, with a workforce of 51-200 employees. Its website is http://www.roirevolution.com.