• *Creative Studio Transformation Lead (Contract)
• *About the Role
Risepoint is seeking a senior
• *Creative Studio Transformation Lead**
to redesign and operationalize our creative organization into a high-performance, AI-enabled production engine.
This is not a strategy-only or advisory role. This is a
• *builder role**
.
You will work hands-on to simplify workflows, unify project management, and embed modern tools (DXP, CMP, DAM, AI) into a scalable operating model that supports personalized content across 100+ university partners.
• *The Problem You’ll Solve**
Today, our creative ecosystem is fragmented, complex, and reactive:
• Disconnected project management across teams
• Overly complex workflows and approvals
• Underutilized CMP/DAM and inconsistent AI adoption
• Lack of a unified intake, prioritization, and capacity model
If left unaddressed, these issues will limit the impact of our recent technology investments.
• *What You’ll Do
• *1. Redesign the Operating Model
• Define a simplified, scalable creative operating model
• Clarify roles, ownership, and governance (RACI)
• Establish a unified intake and prioritization system
• *2.
Rebuild
Workflows & Project Management**
• Optimize (or redesign) Workfront for speed and clarity
• Standardize templates, workflows, and dashboards
• Align workflows with DXP, CMP, and DAM
• *3.
Operationalize Content
Systems**
• Embed CMP and DAM into daily production workflows
• Define taxonomy and modular content structures
• Reduce duplication and increase reuse across partners
• *4. Embed AI into Creative Production**
• Integrate AI into copy, video, and design workflows
• Define governance and usage standards
• Increase speed while maintaining brand quality
• *5.
Install Performance
Discipline**
• Implement KPI dashboards (cycle time, throughput, rework)
• Build a capacity model tied to growth targets
• Recommend outsourcing/flex capacity strategies
• *What Success Looks Like (Within 6–9 Months)
• 25–40% reduction in creative cycle time
• One unified intake and prioritization model
• CMP/DAM fully embedded in workflows
• AI integrated into day-to-day production
• Simplified approvals and clear decision rights
• Leadership visibility into capacity and performance
• *Who You Are
• Former
• *Head of Creative Operations / Studio Operations**
(50+ person teams)
• Proven track record transforming creative orgs into scalable systems
• Deep expertise in
• *Workfront (or similar PM tools)
• Experience implementing
• *DAM and CMP platforms
• Strong understanding of
• *modular content systems
• Hands-on experience embedding
• *AI into creative workflows
• Comfortable driving change in complex, legacy environments
• Strategic thinker who can also execute (build workflows, templates, systems)
• *Why This Role Matters**
This role is critical to unlocking the value of Risepoint’s DXP and content investments, enabling scalable personalization, faster production, and improved marketing performance.
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