The Automotive Training Institute (ATI), the largest coaching and training company for Owners of Independent Repair Shops in the US and Canada. With over 1700 shops actively engaged in our program, we provide coaching, training and the largest buying program in the automotive aftermarket for Independent Shop Owners. Our members have cumulatively increased their Gross Profits by almost $3.0 Billion dollars through the ATI program.
JOB DESCRIPTION:
ATI is modernizing. We are transforming how we train, coach, and support automotive shop owners across the country, and we need someone who can build the content engine that powers that transformation. This is a senior individual contributor role with significant strategic ownership. You will set the direction, do the work, and show up in the room as an ATI expert. No playbook is handed to you. You build it.
This role sits at the intersection of content strategy, member communications, learning design, and digital platform ownership. You will lead the development and delivery of ATI's training programs, peer group curriculum, and coaching support content, while simultaneously owning the strategy and overhaul of ATI's public-facing website and member portal. The member portal is ATI's operational hub where members and coaches track weekly performance data to manage and grow their automotive and collision businesses. Modernizing that experience is a top priority.
Content placed into ATI's learning management system will be managed by a peer to this role. Your focus is on creating that content and ensuring it reflects ATI's standards, as well as owning the digital environments where members and prospective members interact with ATI directly.
KEY RESPONSIBILITIES
Content Strategy and Program Development
Conduct ongoing research into industry best practices, emerging technologies, and trends by monitoring partners, publications, and key industry events such as SEMA, AAPEX, ATD, and ASA
Translate insights into structured training programs, workshops, peer group curriculum, and on-demand digital learning content
Own the end-to-end content lifecycle: research, design, build, hand off for delivery, measure results, and iterate
Develop and maintain a content calendar aligned to ATI's 2026 strategic pillars: Grow, Retain, Monetize, Lead, Diversify, and Optimize
Partner with the peer LMS role to ensure content is packaged, formatted, and handed off effectively for digital delivery
Ensure all content reflects ATI's voice, member-first philosophy, and the brand promise
Training Delivery and Subject Matter Expertise
Present content in ATI training courses, peer groups, workshops, and external industry events as an ATI subject matter expert and brand representative
Topics may include automotive aftermarket operations, shop business management, financial performance, customer retention, marketing fundamentals, and related ad-hoc subjects
Collaborate with ATI coaches, group facilitators, and member experience teams to align content delivery with member development goals
Gather real-time member feedback and use it to continuously sharpen content relevance and program quality
Website and Member Portal Ownership
Serve as the strategic owner of ATI's public-facing website, where prospective and current members first encounter ATI
Own the strategy and overhaul of the ATI member portal, the platform where members and coaches log, track, and analyze weekly shop performance data to drive business improvement
Lead a thorough assessment of the current member portal, identify gaps against member needs and modern UX standards, and build a prioritized enhancement roadmap
Develop business cases for site and portal improvements, including cost-benefit framing, member impact projections, and phased implementation plans
QUALIFICATIONS
Required
8 or more years of experience in content strategy, content development, instructional design, marketing communications, or a closely related field
Demonstrated ability to build and execute a content or communications strategy independently, without heavy management oversight
Experience creating both in-person and digital on-demand learning or content programs
Strong research and synthesis skills. You can scan the industry, find the signal, and turn it into a usable program.
Comfortable presenting andfacilitatingto senior executive audiences, peer groups, and live workshop settings
Experience owning or leading a digital platform or website, including coordinating with technology vendors, finance, and cross-functional stakeholders to drive improvements
Strong written communication skills. Every piece of content you create carries the ATI brand.
Strongly Preferred
Experience in automotive aftermarket, franchise, skilled trades, or professional services industries
Background in coaching or consulting environments, peer advisory groups, or professional development programming
Familiarity with member portals, performance dashboards, or data-driven member experience platforms
Comfort with content governance, site taxonomy, and working alongside UX and technology partners to define platform requirements
Experience with tools such as Articulate 360, Adobe Creative Suite, or similar content development platforms
Coordinate execution across internal teams and external partners including technology vendors, finance, ATI partnerships, and member experience teams
Define and enforce content governance, site taxonomy, and information architecture for both platforms to ensure a consistent and intuitive member experience
Stay current on digital platform capabilities, member portal tools, and data visualization trends to inform forward-looking vendor and build recommendations
#DBCORP
#REMOTE
Position Location:
MarylandCompensation Range:
$15.00 - $163,000.00Compensation Frequency:
AnnualBase pay offered may vary depending on actual location, job-related knowledge, skills, and experience. Supplemental pay types may include commissions or bonus incentives, depending on the role. Driven Brands offers a variety of health and wellness benefits including paid time off and holiday pay. Details regarding our benefits can be found here: https://www.drivenbrandsbenefits.com
Get early access to 50% of your earned wages at any time through our program.
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