Type: Full-Time
Location: Remote
Work Timezone: U.S. / North America
Compensation: $2,400-$3,000/month USD
About Marco: Marco connects the top 1% of global professionals with ambitious, fast-growing companies. We believe the future of work is borderless—and that exceptional people come from anywhere.
The Role & Our Client:
Our client is a leading seller of commercial drones and UAV solutions to industry leaders across security, infrastructure, construction, mining, agriculture and more.
They are hiring a Content Marketing Manager to fully lead the content strategy, production, distribution, and performance across the entire customer lifecycle—from first touch to conversion and long-term retention.
This is not a “blog manager” role.
This role is for someone who treats content as a revenue-driving system, not a creative side project. You will be responsible for ensuring content directly contributes to conversions, pipeline, post-sale adoption, and brand authority in the enterprise drone and security solutions market.
We strongly believe deep familiarity with drones/UAS or adjacent technical markets is critical to succeeding in this role. This is complex, high-consideration buying—not generic content marketing.
Responsibilities - What You’ll Do:
Own conversion rate optimization for all content assets, analyzing performance and iterating to improve funnel progression from awareness to purchase.
Build and manage the company-wide content production calendar, coordinating writers, designers, videographers, and external partners to deliver consistent, high-quality output across channels.
Lead content distribution strategy across owned (website, blog), earned (PR, social shares), and paid (social ads, sponsored posts) channels to maximize reach and engagement.
Oversee email marketing programs, including nurture sequences, newsletters, product announcements, and post-sale campaigns to drive repeat business and upsell opportunities.
Define and evolve brand positioning through messaging guidelines, tone of voice, and visual identity to differentiate DSLRPros in the competitive UAS/security space.
Drive keyword optimization across all content, collaborating with SEO team to improve organic search rankings and visibility for high-intent terms.
Develop and execute pre-sale content (top/middle-funnel) to generate leads and educate prospects, as well as post-sale content (guides, tutorials, case studies) to drive adoption, retention, and advocacy.
Track organic conversions (e.g., demo requests, quote submissions, purchases) from content efforts, attributing revenue impact and optimizing for ROI.
Manage content analytics and reporting, delivering monthly dashboards on traffic, engagement, conversions, and revenue contribution to leadership.
Identify opportunities for AI-assisted content creation, personalization, and automation to scale production and improve efficiency.
What We’re Looking For:
Relevant experience in content marketing, digital media, or journalism, with 3-5 years required; a Bachelor’s degree in Marketing, Communications, or a related field preferred but not required.
Experience in the drone/UAS or education-focused content creation. - we would really like someone with knowledge of the space. We think it will be hard to be successful in the role without it.
Proficiency in content management systems (e.g., Shopify, WordPress), project management tools (e.g., Asana), and analytics platforms (e.g., Google Analytics).
Strong leadership, communication, and organizational skills to manage teams and cross-functional projects in a fast-paced environment.
Details:
Work Location: Remote
Work Timezone: U.S. (PST)
Compensation: $2,400-$3,000/month USD
Supportive leadership team and growth-oriented culture
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