The Content Creator’s responsibilities span instructional design, content strategy, narrative development, brand alignment, cross-functional collaboration, and learner impact. You translate complex client inputs into clear, compelling learning and enablement content that is accurate, usable, and genuinely valuable for the audience.
Content Strategy & Narrative Development
- Translate complex client narratives, products, and use cases into engaging, learner-friendly stories and content structures.
- Take complex briefs and ask sharp, practical questions to clarify:
- Audience and context of use
- Asset-level goals vs programme-level goals
- Desired behaviour change or business impact
- Tone, constraints, and success measures
- Propose smart formats and approaches to communicate content clearly (e.g., scenario-based learning, modular job aids, decision trees, talk tracks, demos, cheat sheets).
- Build narrative flow that keeps the audience oriented, motivated, and able to act.
Instructional Design & Learning Content Development
- Create a wide range of content types, including:
- Sales and training slide decks
- Learning assets (infosheets, demo guides, job aids)
- Sales enablement playbooks and toolkits
- E-learning scripts or module-ready content
- Video scripts, storyboards, and narration copy
- Infographics and visual learning content (in collaboration with design)
- Developer or technical enablement assets such as guides, integration playbooks, technical onboarding materials, and demo flows for technical products or platforms
- Apply adult learning principles where relevant (clarity, relevance, practice, feedback, reinforcement).
- Write with precision and usability: the output should be immediately usable by the intended audience without additional explanation.
Co-working with AI (required)
You should be proficient and confident using AI tools as part of your workflow — to increase speed, sharpen thinking, and improve quality (without outsourcing judgement).
- Use AI to accelerate outlining, drafting, iteration, summarisation, and content versioning.
- Validate all AI-assisted outputs for accuracy, tone, inclusivity, and brand alignment.
- Use AI to stress-test clarity (e.g., “what would a first-time learner misunderstand?”) and strengthen examples, knowledge checks, or scenario realism.
- Maintain confidentiality and follow project guidance on what can and cannot be shared with AI tools.
Subject Matter Translation (Enterprise / B2B)
- Transform technical product information into solution-focused content that supports sales conversations, customer confidence, and real-world application.
- Synthesise dense source material into crisp, high-value content with a clear throughline.
- Where needed, create realistic scenarios that reflect customer contexts, objections, or decision points — without inventing unsupported claims.
Brand Alignment & Messaging
- Deliver content that adheres strictly to client brand guidelines, tone, and voice.
- Maintain consistency across assets (terminology, formatting, naming conventions, and narrative).
- Produce concise outputs that meet runtime or consumption goals (e.g., “under X minutes”, “one-page job aid”, “5-slide talk track”), without losing meaning.
Collaboration & Ways of Working
- Attend briefing and project meetings as needed to gather context and confirm direction.
- Collaborate effectively with the project POC, learning/design partners, and wider delivery team.
- Proactively flag ambiguity, missing inputs, or risks early — with proposed solutions, not just problems.
- Work smoothly across Google Workspace and shared documentation workflows (Docs, Slides, Drive).
Feedback Integration & Quality Control
- Receive and incorporate feedback constructively, quickly, and accurately.
- Maintain high standards of accuracy, consistency, and instructional soundness across all deliverables.
- Conduct final quality checks before submission, including:
- Accuracy and completeness vs brief
- Flow and readability
- Consistent terminology and style
- Formatting and usability
- Fact-checking and claim discipline (no unverified statements)
- Conduct technical accuracy checks against source documentation, SME feedback, and approved product guidance, ensuring all implementation steps, claims, terminology, and examples are correct.
Requirements
Must Have
- Proven experience creating learning and/or enablement content for Enterprise / B2B audiences.
- Strong writing and editing craft: clarity, structure, tone control, and narrative flow.
- Confidence turning complex technical or product content into accessible, usable outputs.
- Comfort working within Google Workspace (Docs and Slides especially).
- Strong collaboration habits: proactive communication, reliable follow-through, and comfort working with feedback.
- Confident co-working with AI tools in a professional content workflow (drafting, iteration, refinement).
Nice to Have
- Experience in sales enablement, customer enablement, or enterprise L&D.
- Experience creating e-learning scripts or content designed for LMS build.
- Familiarity with AI enablement and/or technical product domains.
- Experience creating developer enablement, technical onboarding, implementation training, or SaaS/product education content.
- Familiarity with API documentation tools, Postman, Swagger/OpenAPI, developer portals, or technical sandbox environments.
- Experience working with AI, SaaS, cloud, data, or developer platform products.
Ways of Working (what will help you thrive)
- Outcome-led: you anchor every asset to what the audience needs to do differently afterwards.
- Structured and fast: you can move quickly without compromising clarity and accuracy.
- Detail-driven: you notice the small inconsistencies that erode trust (language, formatting, logic).
- Low-ego, high-standards: you welcome iteration and improve work without fuss.
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