Not just a job, but a career
Yokogawa, award winner for ‘Best Asset Monitoring Technology’ and ‘Best Digital Twin Technology’ at the HP Awards, is a leading provider of industrial automation, test and measurement, information systems and industrial services in several industries.
Our aim is to shape a better future for our planet through supporting the energy transition, (bio)technology, artificial intelligence, industrial cybersecurity, etc. We are committed to the United Nations sustainable development goals by utilizing our ability to measure and connect.
About the Team
Our 18,000 employees work in over 60 countries with one corporate mission, to "co-innovate tomorrow". We are looking for dynamic colleagues who share our passion for technology and care for our planet. In return, we offer you great career opportunities to grow yourself in a truly global culture where respect, value creation, collaboration, integrity, and gratitude are highly valued and exhibited in everything we do.
We are seeking a motivated, commercially driven Business Development Lead – Data Center Projects to support growth within the mission-critical infrastructure and data center market across the United States.
This role is ideal for someone with experience in business development, technical sales, key account management, project sales, industrial automation, infrastructure, construction, engineering services, OEM sales, or complex B2B solutions who is ready to help expand our presence in the data center sector.
The successful candidate does not need to be a data center or instrumentation expert on day one. However, they should bring strong sales discipline, technical curiosity, customer-facing confidence, and the ability to quickly learn our industrial automation and instrumentation solutions, including flow, pressure, temperature, analytical, and control instrumentation.
What You’ll Do
- Identify and develop new business opportunities within the data center and mission-critical infrastructure market.
- Build relationships with key stakeholders, including data center operators, EPC firms, general contractors, integrators, OEM partners, procurement teams, engineers, and decision-makers.
- Develop and execute account and market development plans to grow revenue, increase visibility, and strengthen market position.
- Generate and qualify leads through networking, industry events, referrals, research, outbound outreach, and collaboration with internal and external sales channels.
- Partner with the existing representative channel to support opportunity development, customer engagement, and sales execution as needed.
- Support customer conversations, presentations, product discussions, and solution positioning with increasing technical confidence over time.
- Collaborate with sales, engineering, product management, marketing, operations, and leadership to align customer needs with company solutions.
- Monitor market trends, customer needs, competitor activity, new technologies, and regulatory changes within the data center and infrastructure space.
- Maintain accurate CRM records, including sales activities, customer interactions, opportunities, pipeline status, and account updates.
- Provide regular business updates to leadership on pipeline development, sales activity, market insights, risks, and growth opportunities.
- Serve as a liaison between customers and internal teams to support smooth project execution, responsiveness, and customer satisfaction.
First 90–120 Days
During the first 90–120 days, the Business Development Lead will be expected to:
- Build foundational knowledge of the company’s industrial automation and instrumentation solutions, including flow, pressure, temperature, analytical, and control products.
- Learn how these solutions support data center and mission-critical infrastructure applications.
- Establish relationships with internal sales, engineering, product, marketing, operations, and representative channel partners.
- Develop an understanding of the data center buying ecosystem, including owners, operators, EPCs, contractors, integrators, OEMs, and procurement stakeholders.
- Begin identifying target accounts, active projects, relationship gaps, and early pipeline opportunities.
- Support customer outreach, introductory meetings, and opportunity qualification.
- Create an initial business development action plan focused on near-term relationship building, market visibility, and pipeline development.
What You Bring
- Commercial drive with the ability to identify opportunities, build relationships, and move prospects through the sales process.
- Technical curiosity and the ability to learn complex industrial products, applications, and customer requirements.
- Customer-focused mindset with the ability to understand business needs, technical challenges, and project drivers.
- Strong communication and presentation skills, including comfort engaging both technical and non-technical stakeholders.
- Relationship-building ability with customers, channel partners, internal teams, and external stakeholders.
- Problem-solving and negotiation skills with a practical, solutions-oriented approach.
- Strong organizational skills with the ability to manage multiple opportunities, priorities, and deadlines.
- Self-starter mentality with the confidence to pursue new markets, ask thoughtful questions, and drive progress.
Must-Have Qualifications
- 5+ years of experience in business development, technical sales, project sales, key account management, channel sales, or strategic account development.
- Experience selling or supporting complex B2B products, technical solutions, industrial products, infrastructure solutions, engineered systems, automation, electrical/mechanical systems, or manufacturing-related solutions.
- Proven ability to develop customer relationships and support revenue growth.
- Ability to understand technical products and communicate value to both technical and business stakeholders.
- Experience working with cross-functional teams such as sales, engineering, product, marketing, operations, or leadership.
- Strong communication, presentation, negotiation, and problem-solving skills.
- Proficiency with CRM systems, Microsoft Office, and sales-related tools.
- Bachelor’s degree or equivalent relevant experience.
Preferred Qualifications
- Experience in the data center, mission-critical infrastructure, industrial automation, process instrumentation, electrical infrastructure, mechanical systems, construction, engineering, or EPC markets.
- Familiarity with flow, pressure, temperature, analytical, or control instrumentation.
- Experience working with or selling to data center operators, EPC firms, contractors, integrators, OEMs, engineering firms, or industrial manufacturers.
- Prior experience developing new markets, launching new business initiatives, or expanding into strategic verticals.
- Experience working with a representative, distributor, integrator, or channel sales model.
- Familiarity with long-cycle project sales, capital projects, or specification-driven sales environments.
- Experience presenting to executive leaders, procurement teams, engineers, and technical stakeholders.
Who Will Thrive in This Role
You may be a strong fit if you are:
- A technical sales professional who has sold complex industrial or infrastructure solutions.
- A business development manager with experience opening new accounts or growing a vertical market.
- A key account manager ready to move into a more strategic market development role.
- A sales engineer with strong commercial instincts and relationship-building skills.
- A channel or rep sales professional familiar with project-based selling.
- A candidate from industrial automation, electrical infrastructure, mechanical systems, construction, EPC, OEM, manufacturing, or engineered solutions who can learn the data center market quickly.
Why This Role Matters
Data centers are a growing and strategically important market for industrial automation and instrumentation solutions. This role will help expand our presence in the sector by building relationships, identifying opportunities, supporting project development, and connecting customer needs with the right technical solutions.
Success in this role requires sales discipline, technical learning agility, persistence, and the ability to build trust across customers, channel partners, and internal teams.
Ideal Candidate Profile
The ideal candidate brings a strong blend of business development capability, customer relationship skills, technical aptitude, and market curiosity. They may not have direct experience selling instrumentation into data centers, but they have successfully worked with complex products, technical stakeholders, project-based sales, or industrial customers.
They are proactive, organized, credible with customers, and comfortable learning a new market. With the right onboarding, they should be able to begin contributing within 90–120 days and grow into a trusted market development lead for data center projects.
Yokogawa is an Equal Opportunity Employer. Yokogawa wants a diverse, equitable and inclusive culture. We will actively recruit, develop, and promote people from a variety of backgrounds who differ in terms of experience, knowledge, thinking styles, perspective, cultural background, and socioeconomic status. We will not discriminate based on race, skin color, age, sex, gender identity and expression, sexual orientation, religion, belief, political opinion, nationality, ethnicity, place of origin, disability, family relations or any other circumstances. Yokogawa values differences and enables everyone to belong, contribute, succeed, and demonstrate their full potential.
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