Mimecast is a cybersecurity company that focuses on Human Risk Management and email security. They are seeking a Business Development Representative for the DACH region to generate and nurture sales leads, conduct outbound prospecting, and collaborate with various teams to drive pipeline growth.
Responsibilities
- Conduct cold calls and send outbound emails to identify and qualify potential leads
- Identify and qualify potential business opportunities through strategic outreach, through cold calling but also through email campaigns, and social media engagement
- Follow-up on marketing-generated leads to assess fit and potential for Mimecast products
- Work with reseller partners to identify and generate joint opportunities
- Research and profile target accounts to identify key decision-makers, stakeholders, and potential pain points
- Articulate Mimecast’s value proposition in a clear and compelling way, secure meetings, and handoff to the wider sales team
- Maintain a robust pipeline of qualified leads and ensure accurate tracking of all activities, interactions, and prospect details in the CRM system
- Conduct initial needs analysis to understand prospect requirements, pain points, and business challenges, ensuring alignment with the company’s solutions
- Work closely with Account Executives, marketing teams, and reseller partners to ensure seamless transition of qualified leads, alignment on strategic initiatives, and joint opportunity generation
- Stay informed about industry trends, competitive landscape, and customer needs to effectively position the company’s solutions and refine outreach strategies
- Schedule qualified meetings with the appropriate sales representatives or Account Executives (AEs) to progress opportunities
- Attend training sessions, stay updated on product developments, and refine skills to enhance prospecting effectiveness
Skills
- Fluency in English & German is required
- Strong verbal and written communication skills to effectively engage potential customers and articulate value propositions
- A motivated self-starter with a desire to exceed targets and grow your sales career
- Ability to handle objections and rejection, remaining focused and determined
- Strong time management and ability to juggle multiple tasks at once while maintaining attention to detail
- Ability to conduct thorough needs analysis, understand customer pain points, and qualify opportunities effectively
- Ability to work effectively with cross-functional teams, including sales, marketing, and channel partners
- Persistence and resilience in the face of rejection and challenges in lead generation
- Willingness to iterate messaging and approach based on feedback and market conditions
- Ability to prioritize tasks effectively to maintain high outreach activity levels
- Experience in tele-sales, business development, or outbound prospecting is a plus, though not required
- Experience using sales engagement platforms, LinkedIn Sales Navigator, CRM, and automation tools preferred
Benefits
- Comprehensive benefits package that helps our employees and their family members to sustain a healthy lifestyle
- Incentive plans and additional benefits, in accordance with company policy and local regulations
Company Overview
Mimecast is a SaaS-based email management platform enabling companies to administer business communications and data. It was founded in 2003, and is headquartered in London, England, GBR, with a workforce of 1001-5000 employees. Its website is http://www.mimecast.com.