Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. The Business Development Representative (BDR) is responsible for driving high-quality pipeline growth through a blend of inbound and outbound efforts, working closely with Account Executives to strategically target accounts and qualify leads.
Responsibilities
- Lead Qualification & Nurturing: Build strong rapport with prospects by providing valuable resources (e.g., webinars, white papers, blog content). Qualify inbound and outbound leads using modern frameworks (e.g., MEDDPIC) and assess their fit based on business needs
- Outbound Prospecting: Conduct targeted outreach using intent data, account intelligence, and multi-channel engagement strategies (e.g., cold calling, email, LinkedIn). All outreach should be highly personalized, leveraging company insights, individual details, and intent data or intelligence
- Collaboration with Account Executives: Partner on account planning, leveraging shared insights to identify high-potential opportunities for both customer and prospect accounts. Prioritize developing comprehensive Account Profiles to support effective research
- Inbound Lead Management: Respond promptly to inbound inquiries, ensuring excellent initial engagement to convert them into qualified opportunities
- Database & CRM Management: Maintain Salesforce and lead management platforms with precision, ensuring data accuracy and completeness. Expand contact lists with key personas and decision-makers using advanced research tools and techniques
- Social Selling & Digital Engagement: Leverage social media platforms for prospecting, networking, and nurturing relationships. Create and share engaging content to build credibility and trust
- Continuous Improvement: Monitor and analyze outreach performance metrics, iterating to improve conversion rates. Stay up to date on industry trends, tools, and competitor activities to refine prospecting strategies
Skills
- 1+ years of experience in B2B technology sales
- Strong written, verbal, and presentation skills with the ability to connect with diverse audiences
- Proactive in uncovering prospect pain points and aligning solutions to needs
- Thrives in a fast-paced, changing environment with the ability to prioritize effectively
- Comfortable using CRM tools (Salesforce), lead management platforms (e.g., Outreach, Salesloft), and digital collaboration tools
- Skilled at managing multiple priorities while maintaining attention to detail
- Experience working in cross-functional and distributed teams
- Experience in the Healthcare Industry
- Familiarity with advanced prospecting tools (e.g., 6Sense, LinkedIn Sales Navigator)
- Experience with social selling. Experience with video prospecting is a plus
- Familiarity with frameworks like BANT, MEDDPIC, or similar qualification criteria
- The ideal candidate should demonstrate ambition and a clear vision for advancing within the organization, viewing the BDR role as a stepping stone in their career development
- Willingness to travel occasionally for events or trade shows (approximately once per quarter), including working event booths as needed
Benefits
- Medical, Dental, and Vision Insurance.
- Telehealth coverage
- Flexible work schedules and work from home opportunities
- Development and career growth opportunities
- Open Time Off in addition to 10 paid holidays
- 401(k) matching program
- Adoption Assistance
- Fertility treatments
Company Overview
Genesys enables organizations to orchestrate the best AI-powered experiences to drive customer loyalty and growth. It was founded in 1990, and is headquartered in Menlo Park, California, USA, with a workforce of 5001-10000 employees. Its website is https://www.genesys.com.