Lead the planning and execution brand campaigns
- Plan and deliver full year integrated marketing/brand campaign calendars with Business units, Products, and Agency partners, including awareness building and acquisition, base upsell, cross-sell and lifecycle management campaigns
- Lead small, medium, and large sized cross functional campaigns – from the development of insight-driven communications briefs through to in-market execution and post campaign analysis
- Manage the execution of production process – working closely with internal, agency and production partners to meet deadlines and track campaigns
- Manage the implementation of communication programs with a quarter over quarter outlook
- Thoroughly understand production processes, actively explore opportunities to improve speed to market and efficiency
- Regularly communicate project status and timeline updates to internal stakeholders
- Publish project post-analysis reports with recommendations for future campaigns
- Monitor and evaluate competitive activities and share points of view on opportunities
- Prioritize and juggle many tasks and projects at once.
- Effectivity work within a team environment.
Brand positioning development
- Create brand differentiation in market to achieve business targets and capture the greatest share
- Work closely with internal team counterparts to understand and shape brand strategy, business requirements, product details, and consumer insights
- Ensure product alignment to overarching brand strategy
- Develop and evolve brand positioning campaign to enhance brand recognition and brand health
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