B2B Marketing Strategist (Orthodontic & Dental Marketing Agency)

This is a full-stack marketing role with a strong client-facing component. You will conduct audits, build strategies, run campaigns, and manage monthly client relationships — while also owning HubSpot end-to-end to drive and track performance. RESPONSIBILITIES Internal Brand Marketing (HIP & Neon Canvas) • Own marketing strategy for both HIP and Neon Canvas across paid, organic, and content channels • Oversee all active paid campaigns on Meta and Google — directing copy, creative, offers, budgets, and strategy in partnership with the internal paid media team • Support the internal sales team with quality, qualified lead flow from campaign activity • Continuously test, optimize, and improve campaign performance based on data Trade Shows & Events • Own the trade show marketing strategy for both brands — from pre-show promotion and booth messaging to post-show follow-up campaigns • Define clear goals and success metrics for each event and hold the team accountable to them • Ensure lead capture, HubSpot entry, and follow-up sequences are in place before every show • Measure and report ROI for each trade show and use that data to inform future event investment decisions B2B Client Audits & Strategy • Conduct comprehensive website, SEO, and marketing audits for prospective B2B clients in collaboration with the Practice Advisor — approximately 5 per month • Translate audit findings into clear, prioritized marketing strategies with defined execution plans • Own the strategy deliverable — not just the discovery Account Management • Serve as the primary client contact for a portfolio of 10 B2B accounts — owning the relationship from onboarding through retention • Lead 5 monthly client calls per week, each requiring dedicated prep and thorough post-call follow-through • Proactively identify upsell opportunities, warning signs, and areas where clients need more support • Maintain client trust through consistent communication and follow-through HubSpot & Data Analysis • Serve as the internal HubSpot owner — responsible for the platform's integrity, structure, and performance across all top-of-funnel and bottom-of-funnel activities • Build, manage, and optimize HubSpot automations and workflows that support lead nurturing, client onboarding, follow-up sequences, and retention — for both internal brands and client accounts • Own all HubSpot field definitions, data structures, and contact/company/deal properties to ensure clean, consistent, and actionable data across the platform • Design and maintain reporting dashboards that surface meaningful insights for internal campaigns, sales pipeline, client account health, and trade show ROI — not just activity metrics • Manage and audit lead capture forms, landing pages, and tracking to ensure every top-of-funnel source is properly attributed and flowing into the right pipelines • Build and maintain deal pipelines and lifecycle stages that accurately reflect where prospects and clients are across the sales and retention process • Identify trends, opportunities, and wins across HubSpot data for both internal brands and client portfolios — and use those insights to inform campaign decisions and strategy conversations • Ensure HubSpot hygiene is maintained: regular list audits, deduplication, data integrity checks, and field standardization across all contacts and accounts KEY METRICS • Lead quality and volume delivered to the internal sales team from paid campaigns • Campaign ROAS across Meta and Google for both internal brands • Trade show ROI — leads captured, follow-up completion rate, and pipeline generated per event • Client retention and satisfaction across the B2B account portfolio • Audit-to-strategy conversion: quality and clarity of deliverables for prospective clients • HubSpot reporting accuracy and timeliness across all accounts • Monthly check-in completion rate and client-reported communication quality REQUIREMENTS • 3–5+ years in a marketing role with direct responsibility for paid campaign performance and client-facing work • Proven experience running Meta and Google Ads campaigns that generated measurable, qualified leads • Ability to conduct and deliver professional website, SEO, and marketing audits for prospective clients • HubSpot proficiency: reporting, pipeline visibility, contact management, and data analysis • Polished, professional communicator — comfortable leading client calls, presenting strategy, and managing difficult conversations • Experience managing multiple client accounts simultaneously • Strong analytical mindset: you can look at data and know what it means and what to do next • Self-directed and organized Nice to Have • Experience in dental, orthodontic, or healthcare marketing • Agency background with exposure to multi-client account management • Familiarity with SEO tools • Content strategy or copywriting experience that supports campaign and brand work ABOUT US HIP Creative is a leading marketing agency serving the orthodontic and dental industries. Alongside our sister brand Neon Canvas, we help healthcare practices grow through data-driven marketing strategies, proven systems, and a unique ROI guarantee model. BENEFITS • 401(k) matching • Dental Insurance • Health Insurance • Vision Insurance • Life Insurance • PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days, and sick/ personal days) SCHEDULE • 8 am- 5 pm CST • Monday to Friday COMPENSATION • $90,000 Base Salary + Commission • Total OTE (On Target Earnings) $110,000+ • Full-time W2 position LOCATION • Pensacola, FL, or Memphis, TN, is strongly preferred • Open to remote candidates with a willingness to travel to Pensacola, FL, and Memphis, TN, regularly